Freelancer profile translated to English.

Description

18 years of experience in Marketing, Communication, Branding, and Management. Expert in corporate strategy, innovation strategy, and creative strategy. Lead of campaigns & marketing plans for major international brands (Samsung, Nestlé, HSBC, Toyota, Carrefour, Stellantis, Louis Vuitton, Haleon, L'Oréal, etc.). Profile built in a hybrid and complementary way around UX design, marketing consulting, strategic planning, behavioral sciences, and experience design. Recently managed a multi-disciplinary team of +50 people where I exercised my leadership and company organization skills. Quadri-lingual.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Self-Employed
Creative Marketing Executive / Strategy Consultant (freelance)
April 2022 - Today (4 years and 2 months)
Paris, France
I support brands from diverse backgrounds with various challenges (Louis Vuitton, MK2, L'Oréal, Biotherm, Haleon, Loro Piana, April assurances, LOSC, etc.) in developing their marketing strategy and improving their consumer experience. I also support agencies and entities (AKQA, Behaven, Mira, Haikus) in developing their strategic potential, their business model, and their brand image.
Leo Burnett Paris
Vice President
September 2020 - September 2022 (2 years)
Paris, France
Vice President in charge of creative departments, strategic planning, consumer insights, and new business. Corporate strategy, brand positioning, support for major clients, operations and processes, company culture. Manager of a team of +50 people of various profiles and seniorities.
Development of strategy and means for new business (+700% of pitches won in the first year)
Management, mentoring, and leadership of a team of middle managers who in turn hold key positions within the group.
Definition of 360 marketing and communication strategies for the agency's major clients (Stellantis, Mondelez, Unilever, Samsung, etc.). Definition of CRM marketing strategies for Ma Vie En Couleurs, the largest CRM program in France.
Leo Burnett Paris
Chief Strategy Officer - Leo
April 2018 - September 2020 (2 years and 5 months)
Paris, France