About Sebastian
Sebastian is a seasoned financial executive with over two decades of experience in high-impact leadership roles across diverse industries, including ecommerce, marketplace, service, media, and manufacturing. As the Founder of Senigon Consulting, Sebastian has successfully provided strategic financial oversight to multiple startups, enhancing their operational efficiencies and driving significant growth. His tenure as CFO at TRAVELGENIO.COM was marked by substantial sales growth, global market expansion, and the implementation of advanced financial systems that drastically reduced fraud and optimized cash management. His expertise spans financial strategy, risk management, tax optimization, and team leadership, underpinned by a solid educational foundation from Harvard Business School, IE Business School, and Universidad Argentina de la Empresa. Known for his analytical prowess and strategic acumen, he is adept at steering companies through complex financial landscapes and positioning them for long-term success.
As a financial expert, he can help your business with:
- Cash Flow Management and planning
- Budgeting/Forecasting
- Internal controls and procedures
- Monthly Statement preparation
- Risk management
- Tax optimization
- Revenue and Expense projection
- Business plan preparation
- Process automatation
English
Fluent
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Senigon ConsultingInterim and Consulting CFOCONSULTING AND AUDITSApril 2022 - Today (4 years and 2 months)Madrid, SpainServed as a part-time CFO for Glamping Hub, a global glamping marketplace with over 21,000 unique outdoor accommodations in nature.Developed a new business plan strategy and financial modeling for strategic initiatives.Created and presented a financial analysis and overview to the board of directors.Negotiated financing agreements and coordinated and directed main group financial processes, treasury, budget, financial forecasts, and actual reporting.Served as a part-time CFO for Branch out Ventures a sales and marketing service company for outdoor accommodation in nature.Acted as a CFO for a venture builder with several projects. Oversaw financial venture operations and developed financial, tax, budgeting, cash, and equity strategies.Acted as Fractional CFO for restaurant recomendation app startup.Played a key role as financial advisor in a US startup company.
- TravelgenioCFOTRAVEL AND TOURISMOctober 2013 - February 2022 (8 years and 5 months)Madrid, SpainActed as a CFO of an online travel agency with sales in 56 countries, €1,500 million in gross sales, and more than €100 million in annual turnover.Supervised a dedicated financial team that developed the financial strategy plan and managed accounting, treasury, administration, HHRR, tax, legal, and business analysis.Developed, implemented, and maintained a sophisticated anti-fraud system that reduced 70% of global transaction fraud, saving the company a substantial amount of time and money.Implemented a cash management optimization in over 50 currencies and managed the banking debt negotiation concerning more than €20 million in loans.Collaborated with the CEO to develop new markets, products, and global strategies with an overall increase in turnover of over 600% in five years.Performed cash management optimization in multiple currencies and several payment methods.Controlled and developed company policies and operational procedures and evaluated and minimized operational risks.Created finance, treasury, and accounting departments from scratch, including the company scorecard.
- EMERSON AUTOMATION SOLUTIONSFinance DirectoMECHANICAL ENGINEERINGJanuary 2011 - October 2013 (2 years and 9 months)Madrid, SpainActed as the finance director and supervised and controlled company projects, including pricing, invoicing, payment, delivery incoterms, and legal issues.Implemented new payment conditions, reducing the working capital balance by over 25%.Reviewed and optimized expenses, saving over €100,000 annually.Contributed to developing overall sales, pricing, and commercial strategies improving EBITDA by 45% in three years.Oversaw the financial team, including the month-end close, annual operating plan, and quarterly reviews.
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Education
- Advanced Management Program (AMP)Harvard Business School2022Advanced Management Program
- Business Administration (MBA)IE Business School 18 2003Business Administration