Freelancer profile translated to English.

Description

I work as a commercial manager for organizations that want to structure their growth better. At Coolblue, I had P&L responsibility for a team of 25 people. At Damen, I worked on the commercial further development of digital platforms. I also have experience at scale-ups, where I worked with smaller teams and faster decision-making processes.

I translate commercial strategy into concrete roadmaps and manage teams that execute them, whether that's development, content, or sales.

You hire me when you need a clear commercial direction and someone who ensures that direction is actually implemented. I work best in organizations with a clear vision, where I can switch gears quickly without endless layers of consultation.

Typical work: commercial strategy and positioning, growth plans for brands, team management across multiple disciplines, and connecting product, marketing, and sales.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Rotterdam (up to 50km)

Wellis Health
Freelance Product Manager
HEALTH AND WELLNESS
October 2025 - May 2026 (7 months)
Rotterdam, Netherlands
As a freelance product manager, responsible for the commercial positioning of the digital offering in a competitive healthcare market. Translated commercial goals into a clear proposition and worked closely with marketing and sales to achieve customer retention and growth.
Commercial strategy Product management
Damen Yachting
Freelance Marketing Management Consultant
LUXURY GOODS
January 2025 - December 2025 (11 months)
Vlissingen, Netherlands
As a freelance marketing management consultant, responsible for the commercial management of the marketing team at Damen Yachting. Introduced structure in roles and priorities, improved collaboration between marketing and sales, and ensured marketing efforts directly contributed to commercial objectives.
Commercial strategy Product management Team Management
Damen Shipyards
Interim Product Owner
MECHANICAL ENGINEERING
May 2024 - December 2024 (7 months)
Gorinchem, Netherlands
As an interim Product Owner, responsible for the commercial further development of Damen.com and the MyDamen platform. Increased lead generation and conversion by clearly positioning complex maritime products in the market. Developed MyDamen into an after-sales platform focused on service sales and customer retention. Connected marketing, IT, and business to translate commercial priorities into concrete results.
Product management Commercial strategy