Sean Mcgrath

• - Vision & Strategy: Defined and delivered IG's 2 year strategic crypto roadmap, establishing a compliant, scalable product offering, opening access to digital assets for IG's 100k active UK users for the first time.

• - Launch & Growth: Built the product from inception, scaling to 35k applications, and £17M in notional trading volume within 9 months of launch, iterating quickly in production to optimise performance.

• - Strategic Migration: Spearheaded the end-to-end migration of 30k clients and £5M in assets to Coinbase Prime infrastructure. Delivered a transformative impact: monthly revenue increase of 774% in the first full month, monthly trading volume growth of 545%, and 72% active client growth.

• - Customer Discovery: Led user research, prototyping, and A/B testing to optimise onboarding conversion through resolution of KYC/AML integration (Alloy) issues and focus on key attrition drivers. Improved first trade funnel conversion from 3% to 15%, bringing activation rates from 45% to 80% in 3 months.

• - Regulatory & Compliance: Partnered with IG's Compliance to secure the UK's fastest-ever FCA cryptoasset registration (4 months). Leading the delivery of external crypto transfers, integrating Notabene and Chainalysis to design the UX and technical approach for complex AML and Travel Rule compliance.

• - Partnership Management: Actively managed IG's partnership with Uphold & Coinbase to improve the offering. Built the relationships through panel speaking opportunities, PR and co-branding exercises.

• - Team Management: Foundational member of IG's product leadership team, building a new governance framework; Managed & mentored three PMs to scale delivery capacity across three product squads.

• - Go-To-Market: Partnered with marketing and commercial teams on launch strategy and messaging, positioning IG as a credible, regulated new entrant in crypto trading, attracting 19k new-to-IG sign ups.

• - Product Strategy: Defined and executed the vision for the rebrand and redesign from XDEFI to Ctrl Wallet, creating a brand new accessible, user-first UX that broadened market appeal and improved onboarding and funding flows.

• - Growth & Revenue: Delivered the rebrand to successful product launches (extension & mobile) in Q4 2024, driving user growth of 350% (200k → 700k). Led introduction of swap fees, driving the company's first-ever revenue, achieving $25M peak monthly swap volume and $25k peak monthly revenue.

Worked in the Executive Management Office (EMO), directly with the CEO, CTO, and COO, focusing on a wide variety of programs of key strategic importance. Owned the Integration Program into Comcast Business, taking Blueface from a start-up into an enterprise environment