About Sean
Digital Marketing Strategist | SEO | Analytics | PPC | Ecommerce | Social Media
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With over 22 years of experience, I have successfully navigated the dynamic landscape of digital marketing, working across various sectors including Environmental Social Governance, FMCG, ultra-premium spirits, travel & tourism, ecommerce, and fashion/leisure. My career encompasses roles as an in-house client, agency professional, and contractor, where I have consistently delivered proven results.
//Expertise//
Digital Marketing Channels Optimisation: Mastering the art of enhancing performance across SEO, PPC, email marketing, social media to drive more user engagement, optimise conversion rates and ultimately grow business revenue.
Ecommerce Strategies: Driving online sales growth through effective digital strategies.
Analytics & Insights: Leveraging data to inform decisions and refine marketing strategies.
Targeted Campaigns: Crafting content-rich, targeted online marketing campaigns that generate a positive return on investment.
//What I Offer//
I specialise in the planning, implementation, and optimisation of comprehensive digital marketing campaigns tailored to your business goals. My approach ensures maximum impact and sustainable growth.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceDigital Marketing SpecialistJuly 2024 - Today (1 year and 11 months)
- Energy Saving TrustDigital ManagerApril 2022 - July 2024 (2 years and 3 months)Edinburgh, UKLeading a team of experts to support the delivery of engaging digital marketing campaigns to help support households in Scotland with free, impartial energy saving advice and funding.
- EDRINGTONDigital Optimisation ManagerApril 2019 - April 2022 (3 years)Glasgow, UKI established and developed a team of digital optimisation experts, creating, deploying, managing & analysing end-to-end digital marketing campaigns across Edrington's portfolio of ultra-premium spirits brands. As part of STUDIO- Edrington's in-house digital agency - we delivered data-driven creative ideation, digital content creation, real-time brand & consumer insights and CRM capabilities for Highland Park, The Glenrothes, Naked Malt, Brugal 1888 Rum, Noble Oak Bourbon, as well as providing support to Edrington's internal departments.
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Education
- BA (Hons), Marketing, Human Resource ManagementStrathclyde Business School2002BA (Hons), Marketing, Human Resource Management