Freelancer profile translated to English.
Back to original languageAbout Scott
🎯Tracking & Analytics Specialist (Google Tag Manager - GA4 - Matomo - Piwik Pro)🎯
After being responsible for Tracking & Data Analytics, I have been self-employed for several years. Passionate about my work, I bring my expertise through personalized client support for mastering your analytical data.
🤝 **Mission as a Malter**: to support your company in defining your audience analysis strategy and implementing your digital projects around 8 key themes:
- Server-side GTM tracking (Addingwell / Stape)
- Consent Mode implementation
- Tracking audit
- Tag Management System configuration
- Web Analytics Consulting
- Consent compliance (CMP - GDPR / CNIL)
- Custom data visualization
- Training
⚙️ **Technical Profile**: from design to production, I guide you through your project, offering expertise ranging from analytics account analysis to custom dashboard creation.
- In-depth analysis of analytics accounts (sanity check)
- Identification & resolution of tracking issues
- Development & technical implementation of your tagging plan
- Advanced configuration of your tag manager (TMS)
- Configuration of your Consent Management Platform (CMP)
- Creation of custom dashboards
- Google Stack (Google Tag Manager, Google Analytics 4 (GA4)), Matomo, Piwik Pro. Stape,
- OneTrust, Sirdata, Didomi, Screamingfrog, LookerStudio, PowerBI, Supermetrics, etc.
🗂️ **Recent Projects**:
- Server-side Meta CAPI implementation
- Implementation of consent mode v2 via Google Tag Manager
- Implementation of Matomo cloud for e-commerce
- Server-side Meta CAPI implementation
- Creation of custom dashboards (Supermetrics)
- Benchmark of market CMPs for decision-making
Looking forward to discussing your needs and collaborating with you to tackle new challenges.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AditiksHead of Data/Analytics DepartmentCONSULTING AND AUDITSJanuary 2019 - June 2022 (3 years and 5 months)Levallois-Perret, France- Installation and optimization of analysis tools (GA / Firebase)- Advanced configuration of tag management tools (GTM)- Definition of audience analysis strategies: objectives, conversion funnels, event tracking, performance monitoring, enhanced/advanced e-commerce tracking- Configuration of user consent and cookie management via the Consent Management Platform (CMP)- Creation and customization of dashboards: monitoring data visualization performance and dashboard management- Performing SEO audits for clients - technical, content, or backlink analysis- Assisting and supporting clients in implementing best SEO practices and recommendations- Development of roadmaps, monitoring, and quotation for clients
- Scott MenagerFreelance Tracking & Data AnalyticsCONSULTING AND AUDITSApril 2021 - Today (5 years and 2 months)**Tracking & Web Analytics Expert**:- Verification of data integrity in analytics accounts / tag managers- Implementation of server-side tracking via GTM (standard or advanced)- Identification and resolution of tracking issues- Creation and implementation of technical tagging plans- Audit of analytics account and tag manager (GTM / GA4 / Matomo ...)- Consulting & support for development teams through the production of documents and technical specifications- Advanced configuration of the tag management system (TMS): tags, variables - custom JavaScript, trigger creation- Implementation of consent mode v2 via a CMP & Google Tag Manager- Tag conditioning based on user consent- Configuration and implementation of the consent management platform (CMP): cookie consent (GDPR) / Google Consent Mode v2- Creation, customization, and monitoring of custom dashboards- Training on analytics and tracking tools
- The Bridge Ecole EntrepriseAnalytics / Dataviz SpeakerEDUCATION AND E-LEARNINGNovember 2019 - June 2021 (1 year and 8 months)Levallois-Perret, France- Speaker for SEO bootcamp – Google Analytics & Data Studio courses & training- Google Analytics & Data Studio tools -> SEO promotion- Analytics / CRO initiation (LIFT Model / ResearchXL Framework) -> UX promotion
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Education
- Bachelor's degree Marketing ManagementIFC Groupe d'enseignement supérieur2012
- Specialized Master in Management (Work-Study Program)Institut Supérieur d'Etudes en Alternance du Management (ISEAM)2018
Certifications
- Google Tag Manager FundamentalsGoogle
- Advanced Google AnalyticsGoogle