Freelancer profile translated to English.
Back to original languageAbout Scott
🎯Expert GTM - Google Tag Manager & Server-side Tracking | GA4 | Meta CAPI | Consent Mode | Addingwell Partner🎯
Independent in Tracking & Web Analytics, I help companies audit, implement, and optimize their e-commerce & acquisition tracking ↓
⚙️ My specialty: Google Tag Manager, Server-side GTM, and advanced tracking architectures.
I work on: GA4, dataLayer, tagging plan, GTM web/server-side, Meta CAPI, TikTok / Snapchat / Pinterest API, Microsoft Ads, Matomo, Piwik PRO, Google Ads Enhanced Conversions, Consent Mode v2, CMP, GDPR, and Looker Studio.
🤝 Addingwell Partner, I set up reliable Server-side GTM environments to improve advertising conversions, limit loss due to third-party cookies, manage consent, and ensure reliable marketing measurement.
🚀 My missions:
- GA4 / GTM / Server-side GTM Audit
- Advanced tagging plan and dataLayer
- GTM web and server-side configuration via Addingwell or Stape
- Shopify, Prestashop, Webflow e-commerce tracking
- Advanced GA4 e-commerce / user data configuration
- Meta CAPI, TikTok API, Google Ads Enhanced Conversions
- Consent Mode v2 with Didomi, OneTrust, Axeptio, Cookiebot
- Tracking testing, dataLayer debugging, and documentation
- GTM container cleanup and optimization
- Data Studio (Looker) / Supermetrics Dashboards
🧩 Technical & Business Profile:
I bridge marketing, product, data, and development to transform business needs into reliable, usable, and maintainable tracking.
🛠️ Tool Stack:
GTM, Server-side GTM, GA4, Meta, TikTok Events API, Google Ads, LinkedIn Ads, Microsoft Ads, Matomo, Piwik, Looker Studio, Supermetrics, Shopify, Prestashop, Addingwell, Stape, Didomi, OneTrust, Axeptio, Cookiebot.
📱 Complementary app/mobile experience: Firebase, AppsFlyer, Flutter, iOS, Android, and TV/CTV.
âś… My goal is to collect reliable, compliant, and usable data to better manage your marketing performance.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AditiksHead of data/analytics departmentCONSULTING AND AUDITSJanuary 2019 - June 2022 (3 years and 5 months)Levallois-Perret, France- Installation and optimization of analytics tools (GA / Firebase)- Advanced configuration of tag management tools (GTM)- Definition of audience analysis strategies: objectives, conversion funnels, event tracking, performance monitoring, enhanced/advanced e-commerce tracking- Configuration of user consent and cookie management via the Consent Management Platform (CMP)- Creation and customization of dashboards: monitoring data visualization performance and dashboard management- Performing SEO audits for clients - technical, content, or backlink analysis- Assisting and supporting clients in implementing SEO best practices and recommendations- Development of roadmaps, tracking, and quotation for clients
- Scott MenagerIndependent tracking & data analyticsCONSULTING AND AUDITSApril 2021 - Today (5 years and 3 months)Expert tracking & web analytics:- Verification of data integrity in analytics accounts / tag managers- Implementation of server-side tracking via GTM (standard or advanced)- Identification and resolution of tracking issues- Creation and implementation of technical tagging plans- Audit of analytics and tag manager accounts (GTM / GA4 / Matomo ...)- Consulting & support for development teams through the production of documents and technical specifications- Advanced configuration of the tag management system (TMS): tags, variables - custom JavaScript, trigger creation- Implementation of consent mode v2 via a CMP & Google Tag Manager- Tag conditioning based on user consent- Configuration and implementation of the consent management platform (CMP): cookie consent (GDPR) / Google Consent Mode v2- Creation, customization, and monitoring of custom dashboards- Training on analytics and tracking tools
- The Bridge Ecole EntrepriseSpeaker Analytics / datavizEDUCATION AND E-LEARNINGNovember 2019 - June 2021 (1 year and 8 months)Levallois-Perret, France- Speaker for SEO bootcamp – Google Analytics & Data Studio courses & training- Google Analytics & Data Studio tools -> SEO promotion- Introduction to analytics / CRO (LIFT Model / ResearchXL Framework) -> UX promotion
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Education
- Bachelor's degree Marketing ManagementIFC Groupe d'enseignement supérieur2012
- Specialized Management Master's Degree (Apprenticeship)Institut Supérieur d'Etudes en Alternance du Management (ISEAM)2018
Certifications
- Google Tag Managers FundamentalsGoogle
- Advanced Google AnalyticsGoogle