Description

With a strong background in CRM and Marketing Automation, I am a highly committed and ambitious specialist with 8 years of experience

I am passionate about developing long-term customer relationships and driving omnichannel marketing campaigns that deliver real results. As a digital enthusiast and goal-oriented team player, I love being on the field and have a creative mind that is always open to new ideas and technologies.

My experience includes expertise in CRM, Digital & Social Media Marketing, Email Production, Campaign Execution, Analysis and Reporting using various platforms such as Salesforce Marketing Cloud (SFMC), Adobe Campaign, Pardot and Click Dimension.

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Explora Journeys
Global CRM manager
TRAVEL AND TOURISM
September 2024 - Today (1 year and 8 months)
Genève, Switzerland
Develop and execute a global CRM marketing strategy across EMEA and NOA
markets, ensuring alignment with Explora Journeys' goals and brand values.
• Design and optimize the global client engagement strategy at every stage of the
customer lifecycle: conversion, retention, loyalty, and reactivation.
• Drive partnerships to expand and grow the customer database.
• Manage a team of 3, collaborating with 2 agencies and 1 copywriter to deliver
impactful CRM initiatives. • Lead the development of new CRM projects, features, and reporting tools to meet
evolving business needs and improve performance.
• Coordinate creative materials with cross-functional teams (Brand, Digital, IT) to
ensure seamless execution of CRM campaigns
Welcometothejungle
Rédactrice
PRESS AND MEDIA
January 2019 - Today (7 years and 5 months)
Paris, France
Rédaction d'articles sur des sujets relatifs aux ressources humaines et à la vie au sein de l'entreprise
https://www.welcometothejungle.com/fr/articles/blog-personnel-booster-carriere
Rédaction web
MEILLEURTAUX PLACEMENT
CRM MARKETING MANAGER
BANKING AND INSURANCE
August 2021 - September 2022 (1 year and 2 months)
Paris, France
Definition of the activation strategy of the customer and prospect (1M contacts)
• Management of emailing, push notification and SMS campaigns (design and
execution)
• Creation of marketing automation journeys to optimize the customer experience
• Definition of an AB test roadmap to improve campaign performance
• Monitoring of customer satisfaction via the NPS
• Implementation of the segmentation of the CRM database
Salesforce