Freelancer profile translated to English.

Description

Customer experience serving strategy

I help companies define North Star visions, redesign their customer journeys and associated ecosystems, test MVPs with users, train employees in Customer Experience, lead Discovery sprints with PMs and Engineering, etc.

I work for large groups and startups, on a multitude of digital products (apps, SaaS, agents, websites, etc.)

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 15km), Rennes (up to 10km), Nantes (up to 10km), Lyon (up to 10km), Lille (up to 10km)

CARREFOUR
UX strategist & designer
AGRICULTURE
October 2025 - Today (10 months)
Massy, France
Rationalize & simplify Carrefour Links offer and branding to ensure user satisfaction and favor sales

- design strategy workshop
- user research & interviews
- branding benchmark
- journey mapping
- proposition of 4 rebranding propositions
- impact & feasibility assessment workshops with operational teams
User Experience Design Brand Strategy Branding & Identity Benchmarking and Competitive Analysis Design Strategy
Sanofi
CX strategist & researcher
PHARMACEUTICALS INDUSTRY
June 2025 - Today (1 year and 2 months)
Paris, France
Definition of CX strategies for R&D digital products (integrating AI/GenAI), to accelerate drug discovery and bring innovative treatments to market faster.

Integrated into the CX and Digital Accelerator teams – pillars of Sanofi's digital strategy.

Key activities:
- User research (interviews, surveys, usability testing, field observation)
- Qualitative & quantitative data analysis (Dovetail) → identification of trends and insights
- Workshop facilitation and co-definition of "North Star" visions
- Customer journey mapping and definition of global CX strategies
- Stakeholder engagement (R&D, Corporate Strategy, doctors, data analysts, etc.)
- Reporting & communication
Customer Experience (CX) User Experience Design Design Strategy User Research
Chateauform'
Lead UX designer
HOSPITALITY
November 2024 - May 2025 (6 months)
Paris, France
Redesign of the omnichannel journey for acquiring and booking seminars and events at Chateauform:
- UX & data audit
- Customer interviews
- Workshop facilitation
- Design sprints for quick wins

- Journey mapping
- Formalization of a target customer experience vision (customer lifecycle, target journeys, ecosystem map, etc.)
Product Strategy Product Discovery User Experience Design Benchmarking and Competitive Analysis Design Strategy

Check out Sawsan's experience

Stéphane Baccarrere and 2 other people have recommended Sawsan

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

MSc Management & Organisation
London School of Economics and Political Science
2013
Master 2 - European Affairs
Sciences Po Lille
2012

UX Design Certification
UX Republic
2021
User Experience Design UX Strategy
Design Thinking Certification
40/60 design studio
2019
Innovation and Design Thinking

Sawsan's certifications are only visible to Malt Community members

UX Designer

Sawsan H.

Lead CX strategist & designer

About Sawsan

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Certifications

Skill set

Categories