Freelancer profile translated to English.
Back to original languageAbout Savoie
🤜Passionate about the web for over 10 years, I have been working in high-stakes e-commerce environments for over 7 years 📱💻
I have a very good 360° marketing vision that allows me to establish efficient product roadmaps and marketing strategies. Very results and business oriented 🎯
It is important for me to work in an agile framework (or on the way to becoming one) and in a good mood! 🍻🌈
🧠 Multi-disciplinary, I have very good knowledge on subjects related to acquisition (Paid, SEO, reattribution, online comparator, marketplace) as well as on key digital issues (selfcare, mobile design and responsive design, website performance, chatbot implementation, CRO and UX) with in particular the optimization of complex subscription paths.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Pierre FREYProduct ManagerLUXURY GOODSSeptember 2022 - January 2023 (5 months)Paris, France- Management of the PIM/DAM project; strong adherence to the ERP change- Management of the website redesign project, started in 2021 with the Sooyoos agency- Management of the PWA: strategic recommendations for simplifying the ecosystem, the PWA being a duplicate of the paths of the website redesign in progress- Recruitment of a freelance tech lead and proposal of a roadmap for the digital division- Evangelization of web analytics and the use of the Office suite and Microsoft Teams for greater efficiency
- BNP ParibasProduct Manager E-Banking & NetCash - Cash ManagementBANKING AND INSURANCEJuly 2020 - August 2022 (2 years and 1 month)Levallois-Perret, Île-de-France, FranceManagement of the BtoB NetCash product in SaaS, a treasury management and bank communication platform of BNP Paribas. Lead on certain themes of the MaBanqueEntreprise portal.- Tracking and Tag Management System- Improvement of Connection and Authentication paths- Addition of a new means of authentication and operation validation by Smartphone- Redesign of the Ma Banque Entreprise mobile application to add authentication- Evangelization of agility and product organization
- BNP ParibasProduct Manager at International Strategic Initiatives (IFS) - Graduate Program Digital PathBANKING AND INSURANCESeptember 2019 - July 2020 (10 months)Région de Paris, France- Management of the roadmap of the Group's API Store site, part of the Open Innovation theme and in particular Open Banking Implementation of the product strategy- Data driven and user centric by integrating tracking via GTM- Establishment of the AARRR strategy, including the SEA/SEO strategy- Preparation and organization of acculturation workshops on API and platform topics (several sessions for 150 people)
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Education
- Master 2 Marketing et Stratégie CommercialeEcole de Management de Normandie2013Séminaires : Développement personnel, Négociation et techniques de vente, Marketing et Stratégie commerciale, développement commercial à l’international et anglais. La gestion de la relation client et E-marketing, le management des équipes Commerciales, de la stratégie marketing à la communication publicitaire, distribution et gestion de la marque, responsabilité sociale des entreprises, stratégie marketing Concours Développement commercial : 2 semaines à temps complet sur une problématique réelle. Mission Marketing et Stratégie commerciale : 5 semaines. Mission trouvée et validée par l’équipe pédagogique (pédagogie HEC Entrepreneurs). Concours de négociation Projet en E-marketing et gestion de la relation client Concours de communication
- Master of Business Administration (MBA -> part-time chez Direct Assurance - Axa Global Direct)Pôle Paris Alternance (PPA)2016Marketing et communication digitale sous toutes les coutures : - Référencement naturel et payant avec notamment de beaux résultats au Google Challenge (GOMC) - Marketing mobile, développement d'une application sportive dans le cadre d'un challenge en équipe. => Résultat : 1er, équipe lauréate du concours avec félicitations du Jury - Ergonomie (UX et UI design) - CRM, stratégie d'Emailing et newsletter - Gestion des Réseaux sociaux, stratégie social média et de communication 360 - Nouveaux modèles et stratégie RSE - Web-analytics - Gestion de projet (méthode Agile) - Création d'un site Web avec Prestashop - Programmation (HTML, CSS, PHP/SQL, JavaScript, AJAX et XML) - Sécurisation des données et moyens de paiement - Hébergement, serveurs web et cloud computing