Savinien S.

As Chief Digital Officer at UltraPop, I lead the digital transformation of a leading player in the distribution of official licensed food and beverage products. My role covers all B2B and B2C activities, with a focus on performance optimization and customer satisfaction.

360° Digital Strategy: Design and implementation of an omnichannel strategy to maximize brand visibility among professional buyers (B2B) and end consumers (B2C).

B2B and B2C Platform Management: Leadership of digital channels, including the redesign of LNSTrade.fr (B2B) and optimization of customer journeys for the B2C segment.

Acquisition and Loyalty: Development of data-driven campaigns to attract new customers and strengthen retention, with a focus on CRM tools and marketing automation.

Business Development: Promoting UltraPop products to generate value and support clients in growing their sales.

Agile Coordination: Supervision of multidisciplinary teams (design, development, marketing) to ensure deliverables align with strategic objectives.

Performance Optimization: Continuous KPI analysis and implementation of recommendations to maximize the ROI of digital initiatives.

Leveraging my expertise in digital marketing, B2B/B2C management, and growth hacking, I transform challenges into opportunities while aligning digital efforts with UltraPop's strategic ambitions.

As a Top Coach and Speaker for Google, I had the opportunity to support professionals, entrepreneurs, and businesses in their digital transformation. My role involved providing strategic training, coaching sessions, and conferences on best practices in digital marketing, online visibility optimization, and the use of Google tools to maximize performance.

Personalized Coaching: Supporting professionals and businesses in improving their digital strategy using Google tools (Google Ads, Google Analytics, SEO, etc.).

Training and Workshops: Design and facilitation of practical sessions on various topics, such as managing advertising campaigns, data analysis, and content strategy.

Public Speaking: Speaking at Google events, sharing key insights on online performance optimization and digital marketing trends.

Growth Strategy: Advising on the development of omnichannel strategies to increase customer acquisition, improve conversion, and maximize return on investment.

Development of Educational Content: Creation of training materials tailored to participants' needs, making complex concepts easily understandable and applicable.

My expertise in using Google tools has enabled me to transform digital challenges into growth opportunities, helping my clients boost their online performance and adopt winning marketing strategies.

Overall mission objective: Coaching and supporting professionals wishing to improve the digital visibility of their VSEs/SMEs. Missions: Individual coaching at trade shows such as the Salon Des Entrepreneurs. Meeting professionals at their workplaces for personalized coaching in various cities in France. Presentations of technological innovations created or led by Google at trade shows such as Viva Technology.