Freelancer profile translated to English.
Back to original languageAbout Saverio
I am Saverio Simone, a SEM specialist. I work as a Consultant in the management of paid advertising campaigns in Google Ads and Bing Ads, also with paid ads on the social network Facebook Ads, Instagram Ads and Linkedin Ads and in Marketplace with Amazon Ads.
In the last 8 years I have had the possibility to work with small, medium and large companies in the advice, strategic development and execution of campaigns with satisfactory results for the clients.
English
Native or bilingual
Italian
Native or bilingual
Spanish
Native or bilingual
Portuguese
Fluent
Can work on-site
Barcelona (up to 50km), Madrid (up to 50km), Valencia (up to 50km), Sevilla (up to 50km), Bilbao (up to 50km)
Experience
- Saveriosimone.comDigital Marketing Consultant - SEM, SEO, Social MediaTELECOMMUNICATIONSJuly 2015 - Today (10 years and 11 months)Barcelona, SpainI have more than 7 years of experience in managing Google Ads and Social Ads campaigns for Ecommerce and service companies in different sectorsDirect and close contact with the client in the optimization of campaigns with guaranteed ROII work on Performance with a "Win to Win" formula to grow together with the Client.Direct and clear communication, as I myself define strategies, execute campaigns and deliver results.Maximum responsibility and professionalism in offering the best service with guaranteed results. service.
- NautalSenior SEM/PPC ManagerTRAVEL AND TOURISMJuly 2019 - June 2020 (1 year)Barcelona, SpainI have worked as a SEM Specialist developing the following tasks:- Definition and Implementation of PPC strategy: Google Analytics,Adobe Omniture, Google Adwords, Bing Ads Doubleclick, Display andKenshoo.- Identify growth opportunities, test hypotheses and scalewinning tests to improve SEM traffic and increase ROI.- Deliver performance reports and information to the PPC team andInternal stakeholders.- Responsible for AB testing, search query analysis and keyword mining.
- Avis Budget GroupSenior SEM/PPC ManagerTRAVEL AND TOURISMJanuary 2018 - July 2019 (1 year and 7 months)Barcelona, SpainI have worked as a SEM Specialist developing the following tasks:- Definition and execution of the SEM strategy to achieve our objectives with the payback and ROI defined in the business plan for each country.- Implement PPC strategy and tactics (Google Ads, Facebook Ads)- Optimization and testing of PPC Campaigns in multilingual accounts.- Creation and testing of ads- Optimization and monitoring of conversions to increase ROI and generate volume- Define and implement retargeting/remarketing strategies using Criteo- Automation of the SEM structure and copys through Search Ads 360°- Reports and analysis on different performance metrics: CPA, CPL, ROI, KPI's, CTR- Creation of briefings for creatives and cooperation with the design.- Collaboration with other departments of the company to achieve our global objectives.
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Education
- Master of Science in "Marketing"Università degli Studi di Bari2011
Certifications
- Google Ads CertificateGoogle
- Facebook Business CertificateFacebook