Sathaya T.

Development of an editorial plan aligned with key digital strategies focused on lead capture and traffic return in building and nurturing a community in the LATAM region, reaching over 60K users.

Creation and development of campaign ideas for Reebok Women in their different product categories and diverse audiences in Latin America.

Creation of a content plan to energize communities on social media platforms. Development of conversation topics and application of content strategies, such as creating surveys, developing tests, quizzes, and different content formats, for gathering data of interest for marketing campaigns.

Collection, evaluation, and interpretation of data from competitors, content, and audiences of interest for a better understanding of user behaviors, perceptions, and motivations. This led to the development of strategies more aligned with the audience, as well as timely correction of active campaigns, thanks to the key recommendations provided.