Description

Marketing Operations and Digital Strategy Leader with 9+ years of experience driving integrated marketing, campaign operations, paid media performance, CRM optimisation, and cross-functional execution across South African and international markets.

Experienced in managing multi-brand marketing ecosystems, leading creative and operational workflows, and implementing scalable systems that improve campaign performance, lead generation, reporting accuracy, and team efficiency.

Skilled across paid media, marketing operations, automation, SEO, CRM systems, analytics, and strategic campaign delivery, with experience overseeing internal teams, external agencies, and high-volume multichannel execution environments.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Cape Town (up to 30km)

Faircape Group
Marketing Operations Manager
September 2025 - Today (11 months)
Cape Town, South Africa
Oversee campaign workflows, production coordination, paid media strategy, reporting, and stakeholder alignment across multiple business units Manage briefing, approvals, and operational processes across studio, content, digital, and brand teams Manage a marketing team of 6 (Brand Managers, Marketing Production Manager, Content Strategist, Website Designer and Marketing Coordinator). Resolving blockers within execution pipeline and conflict resolution Drive lead generation initiatives across Meta, Google Ads, LinkedIn, CRM, and landing page ecosystems which heavily involves implementing and execution from me Implement operational frameworks, reporting systems, campaign tracking structures, and workflow optimisation processes Collaborate directly with executives, department heads, and external partners to align marketing execution with business objectives Manage multi-brand marketing operations while supporting cross-functional team performance and delivery
CRM Digital Marketing Marketing Operations Team management Content marketing
Neverland Digital
Marketing Operations & Digital Strategy Manager Founder & Marketing Consultant
May 2021 - Today (5 years and 3 months)
Managed end-to-end digital marketing strategy for multiple client accounts across paid media, SEO, CRM, content, and lead generation Oversaw campaign execution, reporting, optimisation, and stakeholder communication Managed additional paid media and virtual assistant resources to support operational delivery Led content and creative strategy execution across multiple industries and business categories
Flow Living
Head of Content
November 2023 - February 2024 (3 months)
Led content strategy and performance reporting across social media, PR, customer success, events, and sales channels.