Sasha R.

I laid the foundations for social media strategies on numerous accounts, coordinating content, activations, influencers, and community management. I ensured operational management, client consulting, and coordination of social media campaigns.

• Direct management of accounts such as ENGIE Particuliers, ENGIE Home Services, ENGIE MyPower, Brossard, Bjorg, Soignon, Grand Fermage, Bi-Oil

• Animation of steering committees, client reporting, and optimization recommendations

• Coordination and skill development of a team of Community Managers

• End-to-end management of influencer campaigns (briefs, selection, monitoring, evaluation) for Bjorg, Bi-Oil, ENGIE Particuliers

• Management of creative shoots and production of visual and video content with agencies and talents

• Execution of multi-platform paid media strategies

• Use of professional tools: Meltwater, Kolsquare, Trello, Figma, Notion

• Definition and deployment of editorial guidelines (Facebook, Instagram, Pinterest, LinkedIn, TikTok…)

• Production and monitoring of organic content (creative briefs, planning, validation, publication)

• Strategic advice on tone, formats, and key messages according to target audiences

• Implementation of creative and social activations for ENGIE Particuliers, Brossard, Bjorg, Soignon, Grand Fermage...

• Daily operational management: moderation, competitive intelligence, and reporting

• Monitoring of one-off or recurring influencer campaigns (micro & macro-influence)

• Close collaboration with creative, media, influencer, and strategic planning departments

• Management of the Instagram community for the Dark Kitchen

• Development of an editorial calendar

• Organization of photo shoots

• Content creation: visual creation, post writing, contests, content publication on the social network

• Contacting influencers

• Editorial redesign of the B2C Citroen.fr and Peugeot.fr websites: rewriting of vehicle content and adjacent pages (lifestyle, B2B, history...), research and formatting of visuals.

• Creation of content for the PSA group network (articles, infographics, presentations, podcasts).

• Community management (community animation, gamification, engagement development)

• Customer Relations: field feedback, weekly presentations...