About Sasha
French
Native or bilingual
Experience
- AS AGENCY RPPress OfficerPRESS AND MEDIAAugust 2020 - Today (5 years and 10 months)Marseille, FranceAS AGENCY accompanies its clients in publicizing their brands, products, or services.To reach your targets, we carry out relevant and innovative actions that always meet a precise and identified objective: to obtain maximum impact.We support your digital strategy by placing new media (websites and influencers) as essential levers for your notoriety.As agency aims to modernize press relations agencies and more generally the press office profession, by understanding both traditional journalists and new media in their constant evolution.In the era of ultra-digitalization, press relations are evolving but remain one of the pillars of brand and product publicity. Journalists are still positioned as important opinion leaders in the eyes of the general public and serve as a seal of approval for purchases.Without visibility, a company has no chance of conquering the world. Here, we do everything possible to reveal the company to its market and its audience.
- EVE VOTRE DIR COMPress OfficerPRESS AND MEDIAAugust 2019 - August 2020 (1 year and 1 month)Marseille, France• Develop a communication plan;• Write a press kit;• Write a press release;• Identify journalists who might be interested;• Send the press release and press kit to selected journalists;• Ensure the information is well received by journalists;• Organize press conferences• Collect press articles and audiovisual interviews on a topic• Manage the agency's social media• Develop the agency's client portfolio (prospecting)
- SYLVIE AMOUYAL COMMUNICATIONCommunication Consultant - Media Relations - DigitalPRESS AND MEDIAOctober 2018 - August 2019 (11 months)Paris, FranceOrganizing press relations campaigns;Writing and distributing press releases;Choosing topics and themes for communications;Organizing press conferences and selecting participants; Organizing interviews with journalists;Producing and distributing a daily or weekly review to inform public opinion;Analyzing the media impact of events and communication campaigns;Developing and presenting a report on media activities; Creating the website and managing social media.
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Education
- AGENCE 365 - MANAGER OF MARKETING AND COMMUNICATION STRATEGIESEUROPEAN COMMUNICATION SCHOOL2020Manager les stratégies marketing et communication Piloter la mise en œuvre des plans marketing et communication Manager une stratégie digitale Représenter son entreprise, valoriser son image et manager son réseau Concevoir et mettre en place des actions de communication interne Concevoir et optimiser des stratégies de marketing digital et créer des campagnes de webmarketing