Sascha Tegtmeyer

As an online marketing expert, editor, and social media manager with over 12 years of experience, I combine classic journalistic craft with digital transformation. My focus today is on the strategic, responsible implementation of AI to accelerate work processes while simultaneously elevating quality to a new level. My aim is always interdisciplinary problem-solving that delivers measurable, tangible results for my clients.

My professional spectrum ranges from the creation of complex short and long-form content (text, image, AV) to SEO and newsletter marketing, as well as social media management and blog marketing. I also write for the Deister- und Weserzeitung publishing house in Hameln, adhering to the "old school" approach and placing particular emphasis on journalistic precision and depth in my contributions.

For me, AI is not a short-term trend but a revolution that is forever changing the way we work. I have been using it since 2021 – even before the ChatGPT hype. Through continuous certifications (from the University of Helsinki, Anthropic, and Google, among others), I back this practical experience with a solid theoretical foundation. My goal is efficiency through automation and augmentation, without sacrificing human qualities. AI that assists humans – not the other way around.

My side project, the travel blog Just-Wanderlust.com, demonstrates the success of my work in practice: the high-reach magazine with long-standing, successful partnerships with companies like Accor (the world's largest hotel group, including "Mövenpick Hotels") and Apple (electronics group) is one of the leading publications in the blogger niche. For example, since 2022, I have been one of the few selected publishers in Germany to receive new tech products such as iPhones, iPads, and MacBooks from the Apple PR team before their official release date for hands-on reports.