About Sascha
International Marketing & Digital Transformation Project Lead
German
Native or bilingual
English
Fluent
Chinese
Basic
Experience
- XQ DigitalManaging PartnerCONSULTING AND AUDITSJanuary 2019 - Today (7 years and 5 months)Hamburg, GermanyConsulting service for Digital transformation, implementing digital business models & product/marketing strategies.-Business case, marketing strategy, and implementation of a new digital e-commerce channel for bulthaup kitchen.-MarTech Roadmap & Data Asset Management for well known B2C brand-China GoTo-market strategy for an ECM SaaS software product-BusinessCase and Project execution development for mobil app startup (including marketing case)
- Sport Alliance GmbHHead of Member MarketingSOFTWARE PUBLISHINGAugust 2021 - February 2024 (2 years and 6 months)Hamburg, GermanyRevolutionizing business models through in-house startupsEstablishing an automated global marketing growth unit for the fitness industry.Leading the development of a cutting-edge fitness app, 'MySports Rewards,' overseeing agile teams, digital marketing, product development, and customer service.
- Avantgarde Consulting (Shanghai) Co., LtdManaging DirectorAUTOMOBILEJune 2017 - August 2018 (1 year and 2 months)Shanghai, ChinaManagement and development of Germany’s No.1 brand experience agency in China (80 employees).-Brand Experience and Launch Events for clients like Porsche,Mercedes-Benz, Ferrari, BMW, FC Bayern Munich, Henessy.-Premium launch events for Porsche Panamera, Cayenne and smart-Ferrari 70 Years Rally along the Silk Road in China-AMG Driving Academy China & Porsche Snowforce Experience
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Education
- Government approved Communication Manager, Topic of the Diploma: "Creative Competition as a Marketing Tool for Agencies and Clients"Akademie für Marketing-Kommunikation2001Government approved Communication Manager, Topic of the Diploma: "Creative Competition as a Marketing Tool for Agencies and Clients"
- Abitur (Equivalent German Senior Secondary Matriculation or A Levels)Carl-Engler Technical Highschool1994Abitur (Equivalent German Senior Secondary Matriculation or A Levels)
Certifications
- Prince2 Foundationpeoplecert2025
- Prince2 Practicionerpeoplecert2026