Sascha Heinsen

I help companies connect marketing, processes, and AI in a meaningful way – measurable, scalable, and practical.

As a strategic Marketing & AI Consultant, I primarily support medium-sized and larger companies with digital transformation, marketing automation, and the use of AI that truly works in everyday life.

I work at the intersection of strategy, operational implementation, and technology. My focus is on reducing complexity, creating clear structures, and empowering teams to use modern tools effectively and sustainably.

Typical topics & focus areas of my projects:

- Marketing Strategy & Digital Transformation

- AI Consulting (Use Cases, Automation, Internal AI Bots, AI Act Compliant)

- Marketing Automation & Lead Processes

- CRM, Tracking & Analytics Setups (incl. GTM, GA4, Meta, HubSpot)

- Content & Performance Marketing in the B2B environment

- Process & Workflow Optimization in Marketing & Sales

What sets me apart:

I think strategically and act operationally. I don't just deliver concepts, I implement them myself – from the idea to the working solution.

My approach is business-oriented AI instead of tool hype: concrete use cases that save time, reduce costs, or unlock revenue potential.

I am particularly experienced in complex B2B industries such as logistics, industry, technology, and services that require explanation. I often work directly as a sparring partner for management and marketing leads – clear, honest, and solution-oriented.

Typical results for my clients:

- Clearer processes and less manual work

- Clean data and better decision-making foundations

- More efficient marketing and sales workflows

- Sustainable, structured use of AI

I am a particularly good fit for companies that want to grow, create structures, and integrate AI meaningfully – not experimentally, but effectively.