Freelancer profile translated to English.

Description

Are your teams overwhelmed with priorities and constantly fighting fires? Is your marketing strategy on hold? Meanwhile, your competitors are moving forward. This is when my clients reach out.

Senior 360° Marketing, Digital & Communication Consultant · Outsourced Marketing · From Strategy to Execution

🚀 For over 10 years, I have been helping B2B and B2C companies — industrial groups (high added value), SMEs, mid-cap companies, premium and luxury sectors — to structure, harmonize/modernize, and transform their marketing, accelerate customer acquisition, and/or align their communication with their real business challenges. Even when the department doesn't exist yet.

🎯 Areas of intervention:

- Structuring and/or managing a Marketing Department

- Accelerating digital performance & Lead Generation

- Digital transformation & ecosystem redesign

- Launching & developing offers/products

- 360° Communication

✨ What sets me apart:

- Hybrid, bridging strategy and execution. A responsive partner who understands your business challenges, gets involved, challenges your teams/providers, and delivers measurable, ROI-driven actions.

- Accustomed to working in environments where marketing is embryonic or non-existent, I know how to gain internal buy-in, build consensus, and establish solid foundations where everything remains to be done.

- Adaptability and versatility: multi-business unit, multi-sector, international environments, growth or revitalization contexts, transformation or modernization.

💡 Need to scope a marketing project, accelerate growth, or simply want to chat?

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

OMNES Education - International University of Monaco
Digital Growth Marketing Manager
EDUCATION AND E-LEARNING
May 2024 - September 2025 (1 year and 4 months)
Monaco, Monaco
- Conception, definition, and management of the digital acquisition and growth strategy in target international markets
- Optimization of the customer journey (campaigns, landing pages, forms, chatbots...) and implementation of a nurturing strategy (marketing automation) and retargeting/lookalike audiences
- Harmonization, creation, and supervision of content (highlighting USPs of the school/programs, premium and differentiating identity...).
- Coordination between growth, marketing, sales teams, and agencies to ensure consistency of the overall plan
- Budget monitoring, performance tracking, and reporting with corrective actions to Management, the Group, and cross-functional teams.

Achievements:
▪ -20% CPL through paid reallocation managed at constant budget
▪ +9% customers through continuous optimization of the acquisition funnel and deployment of a nurturing strategy
▪ Enhanced e-reputation: Google rating increased from 3.2 to 4 in a few weeks
▪ Activation and scaling of the affiliate channel to increase visibility and lead generation (France & International)
SMA SEA Marketing Automation Customer Journey Optimization Growth Marketing
Conti Monaco
Marketing, Digital & Communication Manager
MECHANICAL ENGINEERING
January 2023 - January 2024 (1 year)
Monaco, Monaco
- Conception and management of the global and per-market strategy (France/Export) and definition of priorities for the new department in direct liaison with the Management Committee
- Identification of emerging needs and creation of marketing tools: brochures, product sheets, training materials, sales pitches, videos...
- Orchestrating the digital strategic shift: application creation, social media/website management, lead generation and nurturing
- Planning/managing events autonomously
- Contribution to new product development: market analysis, competitor analysis, recommendations
- Supervision of CSR, Corporate, Press, and Partnership communication strategy

Achievements:
▪ Complete creation of the department
▪ Development of a coffee machine management app and UX/UI redesign of digital displays for new machines
▪ Social media: tripled engagement and performance exceeding industry peers
▪ Strategic management of EcoVadis certification, leading to an overall score of 62/100 (Bronze Medal - Top 22% of the sector)
Digital Marketing Strategy Project Management Communication Tool Creation Event Management Budget Management
SGD Pharma & Beauty
Global Communication and Marketing Manager
PHARMACEUTICALS INDUSTRY
June 2020 - September 2022 (2 years and 3 months)
Paris, France
- Competitor benchmarking, customer journey analysis, content strategy (SEO), reporting to the Management Committee, corrective actions
- Lead generation, nurturing, and management on Salesforce: marketing/sales qualification, process optimization, tracking reports
- Launch of new products/services in collaboration with Product Managers, R&D, Quality, Innovation / Vice-President
- Creation of internal/external communication tools in close collaboration with local teams (India, China, USA, Europe)
- Organization of internal events (conferences, seminars) and external events (trade shows, symposiums, agents/distributors) internationally

Achievements:
▪ Digital Transformation & UX: improved user experience and optimized SEO
▪ Salesforce Referent: +45% qualified lead generation and implementation of lead nurturing
▪ Led the standardization and modernization of international communication, enhancing consistency, visibility, and engagement.
Marketing Lead Generation Project Management Advertising Campaign Marketing Automation