Sarra S.

INFINITY ECOM is an agency committed to creating an ecosystem conducive to the development and prosperity of online stores. Our expertise in digital marketing, along with the special attention paid to improving customer experience, has allowed us to identify opportunities within the e-commerce industry to implement growth strategies by deploying effective solutions to accelerate business development. Services are offered in French and English.

Our clients are primarily based in Europe. We offer audits and turnkey solutions based on:

• Digital Marketing/Communication Strategies: We work on optimizing online visibility through targeted advertising campaigns, deployed on various digital platforms and social networks (Meta, Google, Tiktok).

• Data Analysis & KPI Optimization: Our approach is based on using in-depth data analysis to refine website performance, ensuring maximum efficiency and improved conversion rates.

• UX Design: We design intuitive and attractive customer journeys to build lasting customer loyalty.

Advertising, Public Relations, 360 Marketing, Stakeholder Engagement, Sustainable Development, Green Economy, Project Management, Business English, Emotional Intelligence.

Program conducted in English.

Obtained the following certifications:

• Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester

• Sustainable Business Enterprises: University of Illinois Urbana Champaign

• Strategy and Sustainability: IESE Business School

• Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing – IE Business School

• Storytelling and Influencing: Macquarie University

• Social Media Marketing: Meta

• Inspiring Leadership through Emotional Intelligence: Case Western Reserve University

• Digital Strategy and Business Opportunity: Digital Marketing Institute

• Business English: Public Speaking and Presentations: University of Washington

Management, steering, and implementation of European development programs for Europe's largest public research center, coordinating over 15 ERN projects. Leading communication for network members. Partnership with the European Union, DG-Sante, HaDEA, and European agencies to implement projects and align with EC objectives. Planning Europe-wide scientific events and coordinating actions of 10 working groups. Formulating key documentation (funding proposals, dashboards, annual reports, newsletters, press releases, and scientific publications). Advisor to management on communication, intellectual property, and GDPR – working language: English

• Synchronized, structured, and strengthened a network of 70 university research departments in 23 European countries

• Represented the ERN to local and national authorities (Ministry of Health), as well as the European Commission.

• Developed innovative communication strategies, including large-scale networking events for 50 to 300 participants (Boards, conferences, congresses, scientific workshops/seminars, exhibitions).

• Developed stakeholder engagement strategies: local authorities, European initiatives, national sectors, government, EU, civil society, NGOs, researchers, and academics.

• Optimized social media presence and accelerated engagement; created content that increased membership by 150%. Developed, updated, and accelerated traffic on the ern-ithaca.eu website.

• Implemented optimized digital marketing and SEO strategies

• Established European multidisciplinary consultation bodies and steering committees to guide ERN's European projects.

• Co-authored 4 publications on R&D projects