Freelancer profile translated to English.
Back to original languageAbout Sarra
✨ Communication and community manager for over 4 years, with a university degree in communication 🎓, I put my expertise at the service of your digital strategy 🌐.
💡 Specialist in communication strategies and community management techniques 📲, I have collaborated with large groups and experienced companies to design and deploy impactful campaigns 🎯.
🎨 As a passionate and creative communicator, I am convinced that my expertise can contribute to strengthening the visibility and impact of your company 🚀, while creating lasting relationships with your target audiences 🤝 .
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Community managerFREELANCESeptember 2024 - Today (1 year and 9 months)Social Media Management 🌐Creation, planning, and publication of content adapted to each platform (Instagram, Facebook, LinkedIn, Twitter, etc.).Daily community animation: moderation, responding to comments and private messages.Content Strategy 📑Development of editorial calendars in line with marketing objectives.Writing engaging posts optimized according to trends and algorithms.Visual Content Creation 🎨Design of visuals (carousels, stories, infographics) and video editing adapted to brand needs.Collaboration with graphic designers or photographers if necessary.Performance Analysis 📊Monitoring statistics and KPIs to evaluate the impact of actions (engagement, reach, conversions).Writing reports and recommendations for improvement.Setting up Advertising Campaigns 💰Management of social media advertising (Meta Ads, LinkedIn Ads, etc.).Budget optimization to maximize results (CPC, CPA).Strategic Watch 🔍Analysis of trends, user behaviors, and competitor actions.Recommendations to anticipate market changes and remain innovative.Collaboration with Marketing Teams 🤝Alignment of digital actions with overall brand objectives.Contribution to 360° campaigns by integrating social media.Crisis Management 🚨Rapid and strategic response to controversies or crises on social media.Writing messages and managing media fallout.
- PLAN INTERNATIONAL FRANCECOMMUNICATION MANAGERSeptember 2023 - July 2024 (10 months)Paris, France
- Definition and co-management of external communication strategy in collaboration with management and different company departments
- Creation of communication materials Social media animation and content management Adaptation of communication materials for different internal target audiences (newsletter, internal newspaper, intranet)
- Development of an attractive employer brand through various communication channels
- Analysis of the performance of global communication actions and proposal of improvement points based on results
- Monitoring of editorial communication projects Partnership research and public relations
- Event organization (solidarity events, solidarity challenges, conferences, trade shows, and stands) Project management from strategy to on-site animation
- CODIONECOMMUNICATION MANAGERJanuary 2023 - July 2023 (6 months)Orléans, France
- Development and implementation of internal and external communication actions
- Writing and execution of communication plans
- Creation of new communication materials in line with the established strategy (newsletters, brochures, videos)
- Social media management
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Education
- Master en CommunicationUniversité d'Orléans2023Master 2 en communication