About Sarra Chiraz
French
Native or bilingual
English
Native or bilingual
Experience
- Lavigne | clairefontaine exacomptaHead of Web MarketingPUBLISHINGSeptember 2023 - December 2025 (2 years and 3 months)Vélizy-Villacoublay, FranceCreated 7 websites (WordPress) for different brands within the group.- Defined SEO strategies using Semrush, AI-assisted semantic analysis, and Google tools.- Led and managed multiple digital projects across departments.- Managed and optimized Google Ads campaigns, including Google Merchandising feed setup.- Led change marketing and CRM migration from Salesforce to Corymbus for the sales team.- Implemented B2B growth hacking strategies using PhantomBuster, LinkedIn Sales Navigator and Brevo.- Handled commercial partnerships and managed online reputation.- Developed and executed multichannel digital marketing strategies.
- LagencebkrCEOE-COMMERCEJuly 2023 - Today (3 years)Paris, FranceI lead the BKR agency, a creative studio specializing in custom website creation, visual identity, and digital strategy.I primarily support VSEs, SMEs, freelancers, and project leaders in the aesthetics, wellness, hospitality, real estate, and construction sectors.✦ My responsibilities within the agency:WordPress and Webflow website creation (showcases, blogs, e-commerce)Artistic direction and branding: logo design, graphic charts, mood boardsWeb design UX/UI: responsive, ergonomic, and conversion-oriented designOn-page SEO optimization: structure, tags, performance, pluginsStrategic support: CMS selection, sitemap, positioningProduct & commercial facade photography (local service in Île-de-France)Database creation & prospecting services for B2B companiesI manage the entire creation process: from client brief to launch, including design, development, and user training.
- AJPL PHARMAMarketing ManagerPHARMACEUTICALS INDUSTRYSeptember 2018 - September 2022 (4 years)Corbeil-Essonnes, France- Designed and launched the company website (wix) and revamped its digital identity- Digitized business operations and internal processes (Sage CRM, communication, orders)- Managed health crisis communication- Led CRM migration (from Sage to Axonaut)- Organized trade shows (Pharmagora, Pharm UPP, etc.)- Produced print catalogs and executed direct marketing campaigns- Recruited and trained the marketing team- Managed Google Ads campaigns and social media presence
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Education
- Master in E-business and Digital MarketingInseec2021