Freelancer profile translated to English.

Description

Marketing Product Manager | Strategy, branding and offer launch | Social housing & BtoC sectors specialist

Looking for an autonomous, rigorous, and creative product manager to boost your marketing projects? I will support you in the development and launch of your offers, brand management, market analysis, and optimization of your communication plans, with a user-centered approach.

What I can bring you:

- Market research and satisfaction surveys to validate your decisions

- Definition of offer strategy, price positioning, and distribution

- End-to-end marketing project management, from scoping to launch

- Branding and brand management to strengthen your image

- Management of online and offline communication plans

- Google Ads & Analytics campaign management to generate leads

- Content writing adapted to your target audiences (emails, brochures, landing pages)

- Knowledge of the social housing, young co-living, real estate, and B2C services sectors

- Daily use of Excel, PowerPoint, market research tools, Trello, Notion, Canva

With my experience in complex project management, I put my dynamism and analytical skills to work for your objectives, adapting to your constraints and teams to move forward effectively.

My vision: To create useful, desirable, and high-performing offers, placing people at the heart of marketing strategy.

Let's discuss your project!

Contact me for a one-off assignment or regular support to advance your marketing projects with pragmatism, responsiveness, and enthusiasm.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Le Havre (up to 50km), Rouen (up to 50km), Caen (up to 50km), Fécamp (up to 50km), Paris (up to 50km)

LOGEO SEINE
Product Manager – Strategy and Offers Department
REAL ESTATE
January 2023 - Today (3 years and 5 months)
Le Havre, France
• Definition and deployment of three distinct offers and brands (products, services): market research, design and development, team recruitment, implementation of local partnerships, operational management
• Process optimization: creation of operating procedures, implementation and monitoring of KPIs
• Development of communication materials and digital marketing strategy for new offers (print and digital)
KPI Marketing Strategy Project Management Performance Management Social Media Communication
IMDS Software SAS
Marketing Assistant
SOFTWARE PUBLISHING
June 2020 - August 2020 (3 months)
Saint-Rémy-lès-Chevreuse, France
- Development of a marketing and communication strategy: diversification of distribution channels and content creation
- Market research on the commercialization of a new product and its positioning
- Website development: translations into English and French for international reach of the offer
- Emailing campaigns on Sendinblue
- Posting job offers on Indeed, LinkedIn and profile analysis (CVs and cover letters)
Competitive Intelligence Marketing Strategy Social Media Communication Performance Management Recruitment
Bagels & Beans
Community Manager
AGRICULTURE
February 2020 - June 2020 (5 months)
Utrecht, Netherlands
- Development and deployment of the marketing strategy in line with company objectives, including defining the marketing plan and monitoring actions.

- Management and animation of the company's social networks, with creation of varied content adapted to the target audience to increase visibility and engagement.

- Design and implementation of a specific editorial calendar during the COVID-19 period, to maintain contact with the community, ensure regular communication, and highlight the company's initiatives.
Social Media Communication Content Marketing Content Creation Competitive Intelligence Project Management