About Sarine
🚀 I’m a digital marketing professional specializing in influencer marketing, content strategy, and creator ecosystems.
Currently at Simple, I lead influencer campaigns across different markets, from outreach and negotiation to performance analysis. My focus is simple: build high-performing partnerships that drive real results, not just reach.
💡 What I do best:
•Identify and secure high-value creator partnerships
•Analyze performance metrics (reach, link clicks, conversions) to optimize campaigns
•Manage multiple activations in fast-paced, high-volume environments
•Leverage trends and platform insights to scale what works
Before Simple, I worked at TheSoul Group, where I:
📊 Scaled content performance across Facebook & YouTube
🎯 Managed creator onboarding and operations for 50+ creators
📈 Improved CTR, engagement, and subscriber growth through data-driven strategies
Earlier, I was a social media manager at AddBloom, where I managed brands under the L’Oréal Group, building campaigns that increased engagement and audience growth across multiple markets.
✨ I also founded Skinvestment, a skincare brand where I developed my entrepreneurial mindset and hands-on experience in digital growth.
🎓 With a Master’s in Marketing & Advertising and a background in Journalism, I combine strategy, storytelling, and data to build impactful digital campaigns.
💬 Always open to connecting with people
Arabic
Native or bilingual
French
Fluent
English
Fluent
Armenian
Native or bilingual
Portuguese
Basic
Can work on-site
Lisbon (up to 50km)
Experience
- Simple LifeInfluencer Marketing AssistantJanuary 2026 - Today (5 months)• ● Lead influencer outreach and negotiations, securing high-value partnerships aligned with campaign goals and budgets.• ● Evaluate and select influencers using data-driven criteria (engagement, audience authenticity, content fit).• ● Manage multiple influencer campaigns simultaneously, ensuring seamless execution and timely delivery.• ● Own campaign performance analysis, tracking key metrics (reach, link clicks, conversions) to optimize future activations.• ● Build and maintain strong relationships with influencers and agencies, improving response rates and long-term collaboration opportunities.• ● Coordinate and supervise influencer scouting pipelines, reviewing creator submissions and ensuring alignment with campaign quality standards.• ● Identify and leverage social media trends and emerging creators to continuously improve campaign performance and content relevance.
- TheSoul Group|Senior Development ManagerJune 2025 - January 2026 (7 months)• ● Managed brand pages by posting, adapting content, and creating metadata tailored to each platform.• ● Oversaw daily publishing workflows, ensuring efficiency, consistency, and quality of all postings.• ● Monitored and analyzed performance metrics, identifying under-performing channels, and implementing growth strategies.• ● Collaborated with designers and production teams to ensure high-quality, engaging, and optimized content delivery.• ● Tracked competitor activities and integrated best practices to strengthen brand positioning and visibility.• ● Prepared and presented monthly performance reports to clients, while recommending and initiating strategy revisions when needed.
- TheSoul GroupCreator Services ManagerJuly 2024 - June 2025 (11 months)• ● Managed the onboarding of creators by ensuring system connections work properly, resolving roadblocks with internalteams, and improving process efficiency.• ● Handled the offboarding process by coordinating with internal teams, collecting feedback, and ensuring timely system updates while identifying low-performing creators for further discussion.• ● Troubleshot operational and platform-related issues by monitoring page health, escalating concerns when necessary, and ensuring smooth content operations.• ● Worked closely with cross-functional teams to optimize creator content and engagement.• ● Collaborated with internal teams to improve quality standards, optimize workflows, and enhance creator support processes.• ● Facilitated communication between internal teams and external partners to ensure feedback is addressed efficiently.• ● Handled feedback from external partners and ensured timely responses to maintain productive relationships.Key Achievements/Projects• ● Onboarded and supported 50+ creators, reducing onboarding time by 30% through streamlined processes.• ● Boosted channel performance, driving a 20% increase in subscribers and improved engagement across YouTube and Facebook.• ● Optimized creator workflows and offboarding, cutting delays by 40% and strengthening partner relations.• ● Collaborated with cross-functional teams to enhance creator content, resulting in +15% higher CTR and stronger audience retention.
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Education
- Master's in Marketing and AdvertisingSaint Joseph University of Beirut.Master's in Marketing and Advertising
- BA in JournalismLebanese University.BA in Journalism