Saray Ricote Sanchiz

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻:

Manage the strategic positioning of my career (R&D). Apply Growth, UX, and Sales methodologies to find my Product-Market Fit.

🔹 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 & 𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗢𝗡

🧪 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 & 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴:

Craft sales scripts (pitches) and cold emails. Apply A/B Testing techniques, iterate, and modify strategies based on data and response results obtained.

🎯 𝗖𝗥𝗠 & 𝗟𝗲𝗮𝗱 𝗦𝗰𝗼𝗿𝗶𝗻𝗴:

Create and maintain databases. Prospect leads (agencies, consultancies) and research the market based on culture, Employer Branding (Glassdoor), and real growth possibilities.

🚀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝗖𝗥𝗢):

Optimize the funnel to convert my pitch into interviews and present technical tests, successfully reaching the final stage at companies like Lastminute.com.

📢 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:

Implement Personal Branding strategies to enter the Talent Pools of leaders like SEAT CODE, Bigbox, or Interactius, achieving engagement, registration in their databases, and future visibility.

🔹 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 & 𝗧𝗘𝗖𝗛 𝗦𝗧𝗔𝗖𝗞

🤖 𝗔𝗜 & 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗨𝗽𝘀𝗸𝗶𝗹𝗹𝗶𝗻𝗴:

Update AI knowledge and train in Digital Accessibility.

🔹 𝗞𝗘𝗬 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦

✅ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗶𝘃𝗼𝘁: Reorient the strategy, following a local market analysis, towards environments where talent is valued and where my profile brings maximum ROI.

✅ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗶𝘀𝗸 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: Detect Red Flags in job offers. Prioritize cultural quality and professional growth over quantity.

✅ 𝗔𝗴𝗶𝗹𝗲 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 & 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗶𝗻𝗱𝘀𝗲𝘁: Manage multiple sprints under uncertainty and pressure. Convert feedback into learning and strength to overcome challenges and achieve project success.

Layout and design ne wsletters for emai l marketing campaigns, adapting designs to the user journey and their stage in the sales funnel, achie ving a 25% increase in open rates. Design visual content for digital campaigns, inclu ding responsive banners, social ads, and multimedia assets (such as videos, infographics, and GIFs). Optimizing CTR by 15%. Col laborate with the marketing and communication team to develop and execute visual design strategies, ensuring content al igns with commercial goals and maximizes engagement.

Lead the redesign of the ecommerce site in collaboration with the project director and the development agency, applying Agi le methodologies (Kanban) managed in Trello, which resulted in an increase of average session duration to 4 minutes and a reduction of the bounce rate to 34.08%. Conduct heuristic analyses, UX/UI st udies, and quantitative and qualitative research to detect pain points of the previous website and identify areas for improvement in usability and design. Optimize the redesign by focusing on user, business, and branding needs, applying product improvements based on data and insights. Conduct market research, analyze competitors, and define buyer personas to shape the product positioning strategy, segment B2B/B2C customers, and prioritize prospects. Design, plan, and execute digital marketing and communication strategies, inclu ding on-site and off-site SEO, social media, copies, content creation, press releases, emai l marketing, and SEM. Enhance brand visibility, user engagement, and al ign efforts with business objectives for both B2B and D2C audiences, achie ving a 29% increase in organic traffic and other performance improvements. Monitor and analyze digital marketing campaign performance metrics (KPIs), leveraging data insights and visualizations to adjust strategies and optimize results.