Freelancer profile translated to English.
Back to original languageAbout Saray
I currently work in digital marketing within paid media at a large fashion company. I manage mid & low funnel strategies aimed at acquiring qualified traffic and profitable conversions. Google, Meta, TikTok, Criteo... are my daily tools, both on the strategic and operational sides.
Additionally, I've worked for the same company as a copywriter, creating product descriptions based on SEO, link-building articles, newsletters, ad copy, keyword research...
I also write any other type of text. I was a web writer for Yodona (El Mundo) covering lifestyle, fashion, and beauty. I've also written more technical texts focused on marketing.
I have a comprehensive view of marketing and can support both paid media and SEO.
Spanish
Native or bilingual
English
Fluent
French
Conversational
Remote only
Primarily works remotely
Experience
- TendamPerformance Marketing Manager | Women’secret & CortefielE-COMMERCEFebruary 2024 - Today (2 years and 4 months)Analysis of traffic and conversion by brand/country for the e-commerce area and key digital marketing KPIs.Development, execution, and monitoring of paid media strategies in mid & low funnel, aimed at attracting qualified traffic and increasing conversion on web and app.Management and optimization of digital campaigns on Google Ads, Meta, TikTok, Criteo, and affiliation programs.Use of tools such as Adobe Analytics, Google Analytics, and advanced Excel for performance tracking and identification of areas for improvement.Coordination with internal teams and supervision and strategic control of agencies, ensuring correct campaign activation and optimization.Management and optimization of digital campaigns on Google Ads, Meta, TikTok, Criteo, and affiliation programs.Identification of opportunities for media mix optimization: new channels, campaigns, and functionalities.Use of tools such as Adobe Analytics, Google Analytics, and advanced Excel for performance tracking and identification of areas for improvement.Presentation of results and strategic proposals to committees and management (e-commerce, marketing, brand managers) to facilitate decision-making and continuous improvement of digital actions.Coordination with internal teams (content, CRM, e-commerce, Data, Cl) and external collaborators to align strategies and maximize results.Strategic supervision and control of agencies, ensuring correct campaign activation and optimization.
- TENDAME-commerce Content Creator - CopywriterApril 2022 - February 2024 (1 year and 10 months)Madrid, Spain- Product description based on SEO.- Keyword Research development.- SEO content audits to find improvements.- Paid ad creation: RSA, DPA, Discovery, Social Ads.- Writing editorial texts and landing pages.- Budget creation.
- GOVI BrandFounderFASHION AND COSMETICSSeptember 2022 - Today (3 years and 9 months)Asturias, Spain- Website creation: 1st with Shopify (1 year) and now building the 2nd with WordPress (WooCommerce).- Contact with micro and nano influencers for collaborations.- Social Ads (Facebook Business Manager - Instagram)- Photo and video editing.
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Education
- Bachelor of Science in MarketingAula CM - School of Communication and Online Marketing2023Master's degree, Marketing
- Master's degree, Fashion and Beauty Communication (TELVA y YODONA)CEU San Pablo University2019Master's degree, Comunicación de moda y belleza (TELVA y YODONA)