About Sara
French
Native or bilingual
Spanish
Conversational
English
Fluent
Experience
- GROUPE PARQUES REUNIDOSMARKETING MANAGERTRAVEL AND TOURISMFebruary 2004 - April 2025 (21 years and 2 months)Antibes, FranceManagement of internal and external communication for leisure parks, zoos, water parks:• Brand creation and rebranding, logo and brand identity creation, positioning and graphic charter => Reposition brands, refresh their image, and adapt communication channels according to target audience behavior evolution.• Definition of marketing strategy and sales support tools: B2B and B2C, define objectives and propose actions.• Media plan setup: Global budget from €800k to €1.5M.• Selection of media for the communication strategy: media responsiveness, committed production, available budgets. Excellent relationships with local stakeholders.• Negotiation of purchases with selected media: refining display networks, selecting complementary networks, defining long-term, temporary, print, or digital media.• Partnership setup: creation of proposals, selection of partners, and negotiations.• Development of commercial tools: brochures, flyers, portfolios, commercial stands, roll-ups…• Improvement of customer experience: identification of on-site issues, proposal of improvements in collaboration with operations and internal departments.• Loyalty: Identification of objectives, targets, and means to achieve them. Implementation of loyalty tools such as Google reviews, TripAdvisor…• Production: Preparation of creative briefs, launch of manufacturing quotes, competitive bidding, budget negotiations. Choice of media. Iconographic research, image bank management, and GDPR monitoring, updating DTP layouts.• Schedule management: Coordination of all stakeholders on communication projects, follow-ups, and adjustments according to imposed deadlines.• Budget management: Negotiation of all media, production, and partnership purchases.
- ADHOC ROUTAGESALES ASSISTANTLOGISTICS AND SUPPLY CHAINJanuary 2003 - January 2004 (1 year)Carros, FranceHandling customer requests from quote creation to invoicing. Mail order proposal, sale, and follow-up: finishing, stuffing, postal drop-off, activity report.
- B&B COMMUNICATIONASSISTANT ADVERTISING MANAGERCONSULTING AND AUDITSJanuary 2001 - January 2002 (1 year)Nice, FranceMonitoring communication actions for several clients in the 06 and Monaco.City Sport Stores: store opening campaign, sales campaign, product launch, catalogs, partnerships.APM Group: Sales support tools and B2B campaign. Production monitoring for catalogs, display campaigns, and specialized press.
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Education
- MASTER'S DEGREEINSEEC BORDEAUX BUSINESS SCHOOL2000BAC+5
- SUMMERSESSION1999SUMMER
Certifications
- WORD PRESSFORMASOFT2025