Freelancer profile translated to English.

Description

I help European tech companies and scale-ups grow in markets where direct execution is not enough: designing partner ecosystems, opening indirect distribution channels, and developing entry strategies for Spain and Latin America.

With over 15 years leading commercial expansion in the Google, Aleph Group, and Central American markets ecosystems, I have built replicable growth models in environments where the product was unknown and trust had to be earned from scratch.

What sets me apart is not just knowing the markets, but understanding how to build the commercial model that makes them sustainable: which partners to activate first, how to structure agreements, how to generate pipeline without relying on direct sales.

I work with companies that want to enter LATAM with criteria, not improvisation. And with teams that need a partner model that actually generates business, not just signs agreements.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
French
Conversational
Portuguese
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Extramile Cloud (Google Maps Premium Partner)
Head of Business Development and Strategic Partnerships
January 2024 - January 2025 (1 year)
Madrid, Spain
Led commercial development and go-to-market execution within the Google Cloud ecosystem, managing strategic relationships with enterprise clients in retail, logistics, proptech, and real estate in Europe.
• Developed commercial pipeline from scratch, identifying and converting new clients through a results-oriented consultative sales methodology.
• Collaborated with Google Cloud teams on joint GTM strategies: co-sell, positioning of AI-powered geolocation solutions, and enablement of regional sales teams.
• Managed complex sales cycles with multiple stakeholders, building trust with senior decision-makers skeptical of new technologies.
GTM Strategy GTM Strategy Digital Business Development Digital Business Development GTM Strategy
Mediam Group
Official Sales Representative
January 2020 - January 2024 (4 years)
Panama
Led commercial operations and the entire P&L as the official Google representative in Central America. Built and scaled a high-performance sales team from 2 to 25 people across six countries, designing the GTM model and managing media investment for the region's top advertisers.
LATAM Market Expansion Commercial Leadership International Market Expansion B2B Business Development GTM Strategy
Aleph Group
Country Manager
January 2014 - January 2020 (6 years)
Panama
Promoted to Country Manager to build and scale the Central American region from scratch, managing the complete portfolio of four global digital platforms simultaneously across six markets.
• Scaled regional revenue 10x in four years, building the commercial organization from the ground up and leading geographically dispersed teams in six countries.
• Closed and managed complex multi-year advertising partnerships with major brands, agencies, and telecom operators, navigating enterprise sales cycles with procurement, legal, and marketing.
• Designed and executed GTM strategies tailored to six distinct markets, acting as the primary liaison between the platforms' global teams and local markets.
• Assumed full responsibility for the regional P&L, ensuring profitable and sustainable growth while aligning global priorities with local execution.