Freelancer profile translated to English.

Description

I support your teams in implementing and managing a coherent, structured and profitable acquisition strategy, in order to durably strengthen your marketing and commercial performance.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Teract
HEAD OF ACQUISITION & MEDIA
RETAIL (LARGE RETAILERS)
November 2022 - December 2024 (2 years and 1 month)
Paris, France
- Development and management of the omnichannel acquisition strategy for 5 brands (1600 stores) and 2 e-commerce sites (jardiland.com, gammvert.fr) - Budget: several M€
- Inter-team coordination: communication, product offering, data, operations, and CRM
- Support for the rebranding of Jardiland & Gamm vert brand identities
- Development of the e-retail media offering
- Management of key partners
- Management of a team of 11 people
Omnichannel strategy Brand and identity Paid Media E-commerce strategy
Franprix
HEAD OF ACQUISITION & MEDIA
October 2018 - January 2021 (2 years and 3 months)
- Definition and implementation of the owned / paid / influence acquisition strategy (Drive To Store, Download app…)
- Management and coordination of communication actions between CRM and Product Offering teams
- Revamp of visual identity and brand assets (+ 800 stores)
- Development of data and content monetization
- Management of 3 employees
Group M
CLIENT DIRECTOR
January 2021 - October 2022 (1 year and 9 months)
- Deployment of the annual 360 media strategy (Online, Offline, and Above-the-line) for the ALDI brand
- Campaign management across all channels
- Strategic monitoring of external partners
- Management of 5 employees