Freelancer profile translated to English.

Description

Are you looking to:

- Increase the number of subscribers to your prospect database through qualified lead generation

- Create a privileged relationship with your subscribers to convert them into customers, retain them, and thus increase your turnover

- Automate your processes (Welcome Pack, Abandoned Cart, Abandoned Navigation, an email sequence that works).

- Receive recommendations on sending strategy to improve your deliverability rate

Who am I? An expert in email marketing and relational marketing, I have been working in this field since the birth of these advertising and relational tools. I will assist you from the creation of your prospect and customer base, to the definition of the strategy and the management of customer and prospect relations to design dynamics for animation, long-term retention, and scenarios to convert each prospect into a new customer.

I can assist you with the following missions:

STRATEGIC AUDIT: Audit of existing flows with a view to improving customer retention and recommendations for optimization

ACQUISITION / AWARENESS / TRAFFIC: Implementation of a strategy for acquiring qualified leads, traffic, and branding.

LOYALTY AND AUTOMATION:

- Development of CRM and PRM strategy

- Segmentation of the customer portfolio and proposal of actions per segment

- Analysis, improvement, and/or design of your loyalty program strategy.

- Creation and management of newsletters & databases, with the right number of emails, the right timing, the right audience segment, and the right message.

ANALYSIS OF KPIS AND YOUR PERFORMANCE to identify revenue opportunities and criteria to monitor.

STRATEGIC ADVICE

TRAINING

I would be delighted to discuss with you to help you achieve your growth objectives.

See you soon,

Languages

Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 50km), Aix-en-Provence (up to 10km)

LS Direct
Country Manager Italy
CONSULTING AND AUDITS
August 2013 - Today (12 years and 10 months)
Île-de-France, France
Digital Marketing Strategy:
Definition and management of strategic projects, evolution of current solutions and launch of new offers.
Management of tactical actions for acquisition, animation, and retention.
Acquisition, Automation, Retention, and Test&Learn:
Management of all digital marketing channels.
Management:
Regular recruitment of employees and specialists (or freelancers) and team management.
Supervision of marketing, communication, operations, sales, HR, and finance departments.

Budget, Strategy, Clusters, Customer Journey, Customer Value Optimization, KPIs.
Acquisition - Automation - Email marketing - Newsletter - Web to Store - Loyalty - Display - Retargeting - Contests - Survey.
Acquisition Strategy Marketing Automation Web Marketing Strategy Newsletters Loyalty Customer Experience Customer Journey Customer Relationship Management (CRM) Email Marketing Media Buying Media Buying
Vertigo Media Group
Web Marketing Agency Manager
CONSULTING AND AUDITS
July 2011 - July 2013 (2 years)
Rome, Metropolitan City of Rome, Italy
Agency Management:
- Creation of the Italian branch in Rome, site establishment, logistical, administrative, and legal organization;
- Recruitment, training, and management of a direct team of 8 people. Remote management of technical and design teams; Cross-functional management of over 50 people;
- Creation of the client portfolio (Revenue 2009=>€0 - Revenue 2013=>€3M);
- Creation and implementation of the SaaS and various supplier network;
- Creation of External Advertising Sales House and Brand Lift Survey.
Digital Marketing:
- Definition and execution of global digital marketing strategies for the local market;
- Tactical actions on acquisition and retention for all our clients;
- Coordination of all teams dedicated to Acquisition, PRM, and CRM projects.
Acquisition, Media, and Performance:
- Management of all digital marketing channels: Budget, Strategy, Targeting, Media Plans, Performance.
Automation - Email marketing - Newsletter - Web to Store - Loyalty - Display - Retargeting - Contests - Brand Lift Survey - Acquisition
Web Marketing Strategy Marketing Automation Acquisition Strategy Customer Experience Customer Journey Newsletter Email Marketing Email Sequence Loyalty
Vertigo Media Group
Email & Acquisition Marketing Expert
CONSULTING AND AUDITS
July 2010 - July 2011 (1 year)
92800 Puteaux, France
- Email Marketing consulting services.
- Pre-sales support: Needs identification, definition, and presentation of tailor-made consulting services.
- Emailing program audit (Customer experience, Content, Strategy, Re-engagement, Segmentation, Creatives).
- Competitive analysis.
- Evaluation of reputation issues, support in defining the strategy to adopt.
- Preparation and participation in workshops and meetings on deliverability, statistical performance analysis, recommendations related to email sending infrastructure, and best practices.
- Sourcing and monitoring of an affiliate network.
- Creation of the agency department within a publishing company for the sale of advertising space on their digital media.
- Creation of supplier network (campaign deployment platforms - graphic designers)
- Creation of partnerships with external advertising agencies (demand exceeded the capacity of our internal ad space)
- Creation of a database management partnership for advertising purposes
- Creation of opt-in, co-registration, and sponsorship lead generation surveys
- Responsible for the advertising space sales process from prospecting to invoicing
- Sales Manager: recruitment, training, and management of a team of 10 employees: sales, graphic designers, account managers. Activity tracking dashboards for these individuals.
- Project Manager: creation, implementation, and monitoring of advertising campaigns, from graphic creation to data analysis to ensure client objectives are met.
- Sale of advertising space to B2B clients in various sectors such as automotive, travel, fashion, cosmetics, home decor, insurance, on newsletter and banner media.
- CRM customer loyalty by creating scenarios