Sara Marín

As an independent professional, I specialize in creating visual and audiovisual content generated with AI, primarily for Meta Ads and Google Ads, as well as for other digital formats: web banners, newsletter creatives, social media content, posters, and promotional materials. My work combines creativity, strategy, and technology to develop pieces that enhance campaign performance and elevate the digital presence of brands and projects.

Additionally, I manage Paid Media and SEM campaigns (Meta Ads and Google Ads), covering planning, setup, continuous optimization, and creative testing. My approach is results-oriented, with a special focus on experimentation and constant performance improvement.

My methodology is based on an analytical, proactive, and innovation-centered approach, integrating generative AI and new technologies to offer efficient, competitive solutions tailored to current market needs.

I hold a comprehensive role in digital marketing strategy and online management, driving lead attraction and conversion. I designed and implemented web optimization in 2019 and the digital content strategy. Since then, I have incorporated cutting-edge technologies, such as Generative Artificial Intelligence, for visual asset creation and advertising performance improvement.

Responsibilities:

- On-page SEO and Content Management (Joomla): Continuous implementation of improvements in text, structure, image optimization, metadata, and keywords to maximize organic positioning. Comprehensive management and maintenance of the Joomla CMS.

- Visual Strategy and Paid Media (Generative AI Integration):

From 2025: Utilization of Generative AI for the rapid design and production of high-quality images and videos for social media and Paid Media campaigns (Facebook Ads, Instagram Ads, etc.) and SEM (Google Ads), optimizing creativity and engagement.

- Planning, management, and optimization of Paid Media and Google Ads campaigns.

- Web Design: Planning and design of the web restructuring (2019) in collaboration with the technical development team and management, improving information architecture and usability.

- Sales Funnel and Lead Generation: Design, implementation, and management of the Sales Funnel, focused on lead attraction, nurturing, and qualification. With Clientify.

- Marketing Automation and Email Marketing: Creation and sending of newsletter campaigns (AcyMailing until 2023 and Clientify since then) for segmentation and targeted communication.

- Graphic Design: Creation of informational material (dossiers, presentations, posters, flyers, business cards) aligned with corporate identity.

- Performance Analysis: Monitoring and analysis of key metrics (Analytics and Search Console) for strategic decision-making and optimization of marketing actions.

I help companies and professionals boost their digital presence through comprehensive marketing strategies, web management, and social media, now also incorporating Generative AI and intelligent automations.

I combine analysis, creativity, and technology to design personalized solutions that connect with audiences and generate measurable results. My approach adapts to each project, from prior research to execution and continuous optimization.

🔍 Strategy and data analysis

- Market research prior to strategic design.

- Definition of clear and achievable objectives.

- Development of digital marketing plans.

- Web and social media analytics.

- Preparation of performance reports and key metrics (KPIs).

🚀 SEO and SEM campaigns

- Keyword research and selection.

- Web optimization to improve search engine positioning.

- Management of Google Ads campaigns.

- Link building strategies.

🎨 Content creation

- Article and blog post writing.

- Production of audiovisual content for social media and campaigns.

- Generation of images and videos with Generative AI for social media and Google campaigns.

🤖 Automations

- Design and implementation of forms, chatbots, and automated flows to improve operational efficiency.

📩 Email Marketing

- Creation of personalized and segmented newsletters.

🤝 Affiliate Programs

- Design and management of affiliate strategies to expand reach and conversions.