Freelancer profile translated to English.

Description

🎯 Looking to structure or accelerate your web & mobile acquisition strategy?

I will help you implement and optimize multi-channel acquisition strategies, web & app, by combining a clear strategic vision, data-driven execution, and a true sense of performance.

👉 My role: activate the right levers (SEA, Social Ads, App Download, App Store Optimization, Affiliation, Influence, etc.), manage your investments accurately, and optimize your acquisition funnels to generate more volume, more value.

🔍 My expertise:

Multi-channel acquisition strategy (web & app)

Paid Media campaign management (Google Ads, Meta, TikTok, Pinterest, Snapchat, ASA, UAC)

Store & conversion funnel optimization

Performance analysis (CPA, ROAS, LTV, CPV)

UGC & high-performing content strategy

Tracking & attribution (Adjust, GA4, GTM)

Close collaboration with creative, product, CRM & brand teams

🚀 Frequent deliverables:

Multi-channel audit & strategic plan

Deployment and structuring of paid campaigns

Performance tracking & monthly recommendations

Creative assets strategy & UGC content plan

Dashboards & support for budget decisions

📆 I work as a freelancer or through umbrella employment – remotely or hybrid – according to your pace and growth objectives.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

EBuyClub,
USER ACQUISITION MANAGER EUROPE
October 2019 - Today (6 years and 10 months)
Paris, France
Strategic & operational management of mobile acquisition: Implementation and optimization of App Install campaigns (Google UAC, Apple Search Ads, Meta, TikTok,). Use of Adjust & GTM for in-app event tracking, cohort creation, and LTV analysis. Coordination with the product team to improve store conversion rates. Results: +45% downloads in one year with controlled CPA. Development of the digital media mix: Implementation of a multi-channel strategy including retargeting, affiliation, acquisition emailing, programmatic display, and influencer campaigns. Continuous optimization & A/B Testing: In-depth performance analysis via GA4, Adjust, Semrush, and Looker Studio. Regular testing of formats, audiences, visuals, and messages for constant CPA optimization. Cross-functional collaboration: Close work with Product, Data, Tech, and Creative teams to align acquisition strategy with business objectives and ensure consistent customer journeys. SEO & ASO: Contribution to the SEO strategy in conjunction with a dedicated agency, with a focus on the referencing of strategic landing pages and applications. Monitoring & Innovation: Regular testing of new channels, tools, and partners. Implementation of a Test & Learn approach to capture weak market signals.
Atelier Cologne
SALES AND COMMUNICATION ASSISTANT
April 2019 - October 2019 (6 months)
Point of Sale Animation (Sephora, Galeries Lafayette): Coordination of commercial activities according to seasonality (Mother's Day, Christmas) with the implementation of animations and merchandising to strengthen brand image. Sales Support: Customer reception and advice in-store, training of boutique teams, and assistance to the France Sales Manager to achieve commercial objectives. Performance Monitoring: Sales analysis, reporting for the Sales Manager, and recommendations to adjust strategies based on performance and competition. In-store Communication: Management of in-store communication materials and organization of events to promote the brand and attract customers.