Freelancer profile translated to English.
Back to original languageAbout Saraluna
Je conçois et accompagne le développement de produits digitaux en reliant compréhension utilisateur, structuration produit et livraison opérationnelle.
Avec une expérience dans des environnements SaaS corporate et des projets entrepreneuriaux indépendants, j’interviens sur l’ensemble du cycle produit : analyse des besoins, définition fonctionnelle, coordination Agile et amélioration continue.
J’ai participé à la livraison et à l’évolution de plateformes SaaS utilisées par des clients entreprises, notamment autour de CRM, CMS cloud et outils de gestion de workflows, en collaboration étroite avec équipes techniques et métiers.
Actuellement Head of Product sur un Cloud CMS, je travaille sur la structuration de la roadmap, l’optimisation des parcours utilisateurs et l’intégration de solutions IA pour améliorer la scalabilité des produits.
En parallèle, j’ai développé un projet entrepreneurial indépendant de A à Z, incluant conception produit, expérience client, organisation opérationnelle et lancement terrain. Cette expérience renforce ma capacité à transformer rapidement une idée en solution concrète et utilisable.
J’interviens notamment sur :
• structuration et stratégie produit
• delivery SaaS et coordination Agile
• optimisation des workflows et transformation digitale
• CMS, CRM et intégration d’outils IA
• expérience utilisateur et adoption produit
J’aime travailler à l’interface entre business, produit et technique pour construire des solutions simples, efficaces et réellement adoptées par leurs utilisateurs.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Arabic
Fluent
Can work on-site
Paris (up to 20km), Nîmes (up to 10km), Toulouse (up to 10km), Montpellier (up to 10km)
Experience
- Eweev LTDProduct Owner | CMS • Delivery • AIDIGITAL AND ITJanuary 2026 - Today (5 months)Paris, FranceI manage the research, architecture, and evolution of the Sections Cloud CMS product, structuring the entire product cycle: from user insight to technical implementation.• Analysis of marketing & growth workflows and identification of friction points• Transformation of field feedback into concrete product evolutions• Structuring of functional architecture and interface improvements• Close collaboration with the tech team on development and optimization• Integration of AI solutions to accelerate design and scalability• Contribution to the strategic roadmap and long-term visionI conceive the product as an evolving system, aligning user value, robust architecture, and business performance.
- Cabinet Médical IndépendantDigital Transformation LeadMEDICALSeptember 2025 - February 2026 (5 months)Alfortville, FranceResponsible for the complete digitalization of a pediatric practice, including the design and implementation of a connected digital environment aimed at optimizing patient follow-up and the practitioner's daily organization.
- Audit of existing practices and centralization of patient data to secure archiving and facilitate access to records.
- Optimization of workflows between online appointment booking, medical scheduling, and billing to reduce manual administrative tasks.
- Implementation of steering and reporting tools for better visibility of the practice's activity.
- Design of visual dashboards for longitudinal and synthetic monitoring of pediatric patients.
- Gradual integration of automation and artificial intelligence solutions for managing patient requests and prioritizing emergencies.
This mission also includes supporting the adoption of digital tools by non-technical users, prioritizing simple, secure solutions adapted to the constraints of the medical sector. - OiliCraftProduct Builder | E-commerce Platform & Customer AutomationE-COMMERCEApril 2025 - Today (1 year and 2 months)Paris, FranceCreation and development of an independent brand of holistic DIY care products, conceived as a complete ecosystem combining personalized products, education, and physical experiences.I designed and managed all strategic, operational, and technical aspects of the project:• Design and development of the product line (formulation, ingredient sourcing, collaboration with laboratory for recipe validation)• Creation of the catalog and adaptation of offers according to contexts (markets, festivals, workshops, direct sales)• Organization and participation in physical events: design of temporary stands, logistics, merchandising, and on-site customer experience• Development of the website and implementation of digital customer journeys• Social media management and development of marketing and editorial strategy• Structuring of personalized customer diagnostics and automation of user follow-up• Implementation of operational tools and internal workflows (sales, ordering, customer support)• Supplier management, eco-responsible packaging, and small-batch production• Leading wellness workshops in personProject developed independently, from concept to execution, with an approach focused on user autonomy and sensory experience.
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Education
- DE Architect, ArchitectureParis-Val-de-Seine School of Architecture2021Formation en architecture systémique centrée sur la compréhension des usages, l’analyse stratégique et la conception de systèmes complexes. Approche basée sur l’analyse SWOT, l’étude des besoins utilisateurs, le design biomimétique ainsi que la conception algorithmique et paramétrique. Les projets menés ont impliqué la coordination d’acteurs multiples, la gestion de contraintes techniques et économiques, ainsi que l’adaptation continue des solutions aux besoins clients et aux contextes d’usage. Aujourd'hui, j'applique cette approche à la conception de produits digitaux, à la structuration de workflows collaboratifs et à l’alignement entre expérience utilisateur, objectifs business et contraintes techniques.
- Scientific BaccalaureateFrench Protestant College Beirut2014Baccalauréat scientifique
Certifications
- Cytric Travel AdministrationAmadeus2023
- Business Analysis FoundationsLinkedIn Learning2023