Sara Lopez

I manage the communication strategy for the municipal projects we have awarded, ensuring that the message effectively reaches the citizen. I have led the company's rebranding process to update our visual identity and be more competitive in the market. I maintain direct contact with technical and political managers to ensure that communication meets the standards of each project.

I launched the department's digital channels, establishing their online presence from scratch. I redesigned the institutional language on social media and the web to be more accessible, simple, and useful for citizens. I worked on the dissemination of public services such as the Consumer Arbitration Board, designing key campaigns for their promotion.

I collaborated in the digitalization of companies, using automation and data analysis tools to improve their sales.