Sara Lepley

For maliā Care, I supported the development of a comprehensive and differentiating social media strategy. My mission involved defining the brand's editorial positioning, structuring its content pillars, designing an artistic direction consistent with its premium outdoor universe, building a monthly editorial calendar, and writing content tailored for Instagram. The goal: to make maliā a brand that is both desirable, embodied, and credible, by highlighting the products, founders, behind-the-scenes of the launch, usage routines, and the brand's DNA.

For Casavo, I support the brand in managing and developing its social media presence, with a strategic, editorial, and operational approach. My tasks include defining the editorial strategy, creating the content calendar, implementing workflows to streamline production, and creating content adapted for social media. I also handle video capture, post-production, writing posts, and content publishing to ensure a regular, consistent presence aligned with Casavo's visibility, engagement, and brand awareness objectives.

I designed and delivered a results-oriented LinkedIn training course aimed at structuring regular and effective communication on the platform. The mission covers both methodology (strategy, organization, choices) and execution (writing, formats, approval of a post ready for publication), with a clear objective: to publish consistently, gain impact, and support visibility and conversion goals.