Sara J.

Conception, art direction, and graphic design of a promotional newspaper

Explanation - Creation & Art Direction, set design & catalog design. Editorial concept around acoustic and decorative panels in wood and color, inspired by a kaleidoscopic effect.

Brand identity redesign. Definition of brand territory, creation of a modular visual system (logo, typography, palette), and deployment on corporate and digital media. Collaboration on beauty projects for Puig. Development of elegant and contemporary identities, with attention to detail (colors, materials, typography). Adaptations on packaging, campaigns, and retail materials. Objective: express luxury, precision, and modernity.

Art direction and design within the agency. Conception of visual identities and editorial objects for luxury and fashion clients. Development of precise graphic systems, with strong attention to detail, materials, and finishes. Deployment on print, packaging, and communication materials. Objective: produce coherent, demanding, and sustainable visual universes.