Freelancer profile translated to English.
Back to original languageAbout Sara Isla
Passionate about the digital world, I would like to put my skills at your service today.
Graduated with a Master of Science from the Institut Français de la Mode and a Bachelor of Commerce from McGill University, and having worked in digital communication and brand management in the luxury and event industries, I will support you in implementing your digital communication to establish a impactful and lasting online presence.
By identifying current trends and challenges, then studying your brand's needs, I will be able to meet your company's unique needs to achieve your goals.
To do this, I offer the following services:
- Creation of your digital communication strategy and development of guidelines and processes to be followed
- Web content writing and visual content creation
- Writing competitive intelligence reports
- Creation of monitoring reports (monthly + per campaign)
- Management of your social networks and interactions with your communities
- Management of influencer campaigns
- Art Direction
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Basic
Remote only
Primarily works remotely
Experience
- ghdSocial Media & Brand Partnerships ManagerFASHION AND COSMETICSMay 2021 - Today (5 years and 1 month)Paris, France1st market for ghd in terms of YoY growth on Social Media KPIs
- Conception and deployment of ghd France's organic and paid social media strategy on Instagram, Facebook, YouTube, and TikTok
- Supervision of content production: creative briefs, video editing, photo shoots, etc.
- Negotiation and management of Paris Fashion Week partnerships (Lanvin SS22, Coperni AW22 & SS23, Ludovic de Saint Sernin AW22, ETAM Live Show 2021) and brand collaborations (Benefit, Aime Skincare, Caudalie…)
- Definition and management of the social media editorial line across all platforms
- Creation of in-depth social media performance reports via Iconosquare & development of strategic recommendations
- Conducting competitive analyses (benchmarking) and monitoring digital trends/innovations
- Planning and management of the social media budget with an ROI & KPI-oriented approach
- Close collaboration with e-commerce, trade marketing, and influence teams to maximize product launch visibility
- Management and development of relationships with professional influencers
- Management of two social media assistants
- Chaumet (LVMH)Freelance Digital Communication Project AssistantLUXURY GOODSJanuary 2021 - August 2021 (7 months)Paris, France
- Management and animation of social networks
- Monthly reporting
- Paid campaign management
- Editorial contribution on the 6 versions of the website
- Digital content creation
- Chaumet (LVMH)Digital Communication and Press Relations Assistant, JewelryLUXURY GOODSJuly 2020 - December 2020 (6 months)Paris, France- Editorial animation of the 6 website versions- Moderation and animation of the Maison's communities (IG, FB, Twitter, Youtube, LinkedIn, Pinterest)- Support in the conception of the editorial calendar and post publication- Content creation for social networks (captions, photos, videos)- Monthly campaign reporting- Implementation of sponsored campaigns- Coordination of country teams: providing content and supporting activations- Logistics management for photoshoots (transport, security, customs) and product departures in France and internationally- Creation of the weekly press review (France and Europe) and monthly (International)- Analysis and evaluation of media coverage
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Education
- MSc in International Luxury and Fashion Management, Master's DegreeInstitut Français de la Mode2020#1 sur Business of Fashion Challenges avec Louis Vuitton, L'Oréal, Louboutin Brand Management, Digital marketing, Collection Merchandising, Achat, Marketing, Retail, Connaissance Produit: Joaillerie, Cosmétiques, Parfums, etc.
- Bachelor of Commerce (B.Com), Bachelor's DegreeMcGill University2017#1 au Canada et Top 25 Mondial Double Majeure: Marketing et Business International Gestion Stratégique, Branding, Communication, Comportement du Consommateur, Publicité & Médias, etc.