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Sarah WinterSW

Sarah Winter

Product Manager | Category Manager | Consultant FMCG

€1,000/day
Stuttgart, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sarah

I am Sarah,a project and product manager with 15 years of experiencein the consumer goods industry – and the difference compared to many consultants:I don't just say what needs to be done. I also implement it!

My focus areas are furniture, mattresses & bedding, home textiles, personal care, cosmetics, food, and baby & child products for brands and private labels. I work where assortments, processes, and supply chains converge, ensuring that products can be developed, sourced, moved, and sold without projects getting stuck.

A central part of my work is the development of new products and product lines: from market and demand analysis, supplier selection, and sample coordination to final specifications, calculations, volume planning, and the complete go-to-market.
I coordinate internal teams and external partners, clarify requirements, set priorities, and ensure that products reach the market on time, brand-compliant, and saleable.

Companies hire me when they need someone who can take over projects without lengthy handovers and drive them forward consistently. I work closely with my clients' operational processes, keep stakeholders aligned, and ensure that procurement, forecasting, production planning, logistics, and content creation integrate smoothly. My projects range from new private labels to assortment expansion, seasonal planning, and international shipping and logistics solutions.

I work predominantly remotely, but of course, I am also available on-site (meetings, sampling, or production visits) when it makes sense for a project.

In my portfolio below, you will find concrete examples of my work – including tasks, approaches, results, and the respective added value for my clients.

With clear processes and pragmatic implementation, we will bring your project to a successful conclusion. Let's get started!
  • German

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Bayrisches Staatsministerium
    Project Lead
    PUBLIC SECTOR
    March 2026 - Today (5 months)
    Public Sector | Digital Transformation

    Goal:Development and implementation of a performance measurement tool

    Responsibility & Approach:

    - Overall responsibility for overarching project management at the program level
    - Consolidation and management of all relevant stakeholders from specialist departments, IT, and external partners
    - Interface between business requirements and technical implementation (architecture)
    - Establishment of clear structures, decision-making processes, and transparent information flows
    - Preparation of decision-relevant content for architectural and management decisions
    - Regular reporting and coordination at department head level
    Scrum Digital Transformation IT Project Management Stakeholder Management Project Management
  • allnatura Vertriebs GmbH & Co.KG
    Team Lead Procurement & Logistics
    E-COMMERCE
    July 2023 - April 2025 (1 year and 9 months)
    Heubach, Germany
    - Management of shipping service providers, including price negotiations, quality management, and onboarding of new logistics partners (DACH and FR)
    - Conception, implementation, and testing of product configurators, including coordination with service providers
    - Development of new product data models (ERP → Shop Logic) as part of a replatforming project
    - Quality management of suppliers and shipping service providers
    Logistics Supplier Management Product Management Atlassian JIRA Supply chain
  • allnatura Vertriebs GmbH & Co. KG,
    Deputy Head of Purchasing & Product Manager
    E-COMMERCE
    January 2021 - June 2023 (2 years and 5 months)
    Heubach, BW, Germany
    - Strategic supplier management, including contract negotiations, annual discussions & integration of (inter)national partners
    - Independent product development & optimization (soft goods & furniture) based on trend & market analyses
    - Management of tenders/price negotiations and calculations
    - Creation of comprehensive briefings for content/SEO/media teams and final approval before going live
    - Organization & management of internal and external photo and video productions
    - Conception, implementation, and testing of product configurators, including coordination with service providers
    - Leadership and management of cross-functional projects with high strategic relevance, including scheduling, resource management, and regular coordination with management and internal stakeholders
    Supplier Management Product Management Content Marketing Project Management Webshop

Recommendations

DW
PP
FU
Denise Wind and 2 other people have recommended Sarah

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Education

  • Bachelor of Arts
    Reinhold Würth University of Applied Sciences Künzelsau
    2010
    BWL und Marketing mit Schwerpunkt Produkt- und Kundenmanagement
  • Higher education entrance qualification
    Business College Aalen
    2005
    Fachhochschulreife

Skill set

Categories