Freelancer profile translated to English.
Back to original languageAbout Sarah
Passionate about our world and the cultures that shape it, I decided to specialize in communication, marketing, and social media during my studies to best represent the actors within it. My desire is to share their stories with accuracy: respecting their identity, their voice, and their values.
Today, working as a freelancer offers me a precious freedom: the freedom to collaborate with stakeholders who share my values and whose vision resonates with mine.
It is this alliance between freedom and alignment that gives meaning to my work on a daily basis.
I support organizations in defining and implementing solid and coherent communication strategies. I help them build fair, sustainable, and sensitive communication through clear strategies, resonant words, and content that makes people want to discover their universe.
I am involved in the development of their overall strategy, the management and animation of their social networks, the creation of inspiring content (text, photo, video), as well as project management to ensure fluid, effective communication aligned with their objectives.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Travel-InsightProject ManagerSOCIAL NETWORKSSeptember 2021 - September 2023 (2 years)Paris, FranceFor 2 years, I was a project manager at Travel-Insight, which allowed me to develop numerous skills and specialize in tourism communication.- Strategy: I carried out global strategy creation missions (specializing in social media strategy): benchmarking, choice of communication channels, advertising budgets.- Social Media: Social media management for several tourism players: Travel-Insight, Le Forum des Pionniers, Le Son du Voyage podcast. Creation of social media strategy, monthly content planning, creation of some visuals, analysis of results. Specialization in Instagram, Facebook, LinkedIn.- Influence: Creation of several influence strategies according to client needs. I also managed the implementation of two influence missions: the visit of 13 European influencers to promote French tourism for Atout France and a blog trip co-organized between Gamme Cinq sur Cinq and Shanti Travel. Creation of a blog trip according to client needs, selection and outreach to influencers, mission supervision, and presence throughout the mission to be the point of contact between the brand and the influencers.- Sales: Prospecting for the Travel-Insight agency, commercial and strategic proposals based on prospect needs, contract implementation follow-up.
- Publicis MediaSocial Media StrategistPRESS AND MEDIASeptember 2019 - November 2020 (1 year and 2 months)Paris, FranceI completed a 14-month apprenticeship at the Blue 449 agency, one of Publicis Media's top 5 agencies, as a social media strategist as part of my MBA DMB at Efap Paris.My clients included Clarins, Orange Bank, Malakoff Humanis, and APC.I also had the opportunity to work for Ibis Hotel, Ibis Budget, Clarins Fragrance Group (Azzaro and Mugler), Warner, Monoprix, Naturalia, Ibis Styles, Engie, 8.6, Buffalo Grill, dinh van, and the Tunisian National Tourism Office.During these 14 months of apprenticeship, my responsibilities were:- Front office (client relations) with a portfolio of French clients and various creative agencies- Media plan creation- Campaign launches- Campaign monitoring on various advertising platforms- Reporting and campaign reviewsThis apprenticeship allowed me to learn the following skills:- How to respond to client objectives: sales, brand awareness, website or store traffic, video completion- The role of each platform: Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Tik Tok.- How to use each advertising format to maximize performance- The role of a social media strategy and how to integrate it into a multi-channel strategy
- Petit FutéCommunications and Marketing ManagerPRESS AND MEDIAMarch 2019 - August 2019 (5 months)Cairns, QLD, AustraliaI completed a 5-month internship in Australia as a communications and marketing manager to write the 2020 Petit Futé Australia guide. I worked in an English-speaking environment and communicated in English.For 5 months, I assisted the marketing and communications manager in creating the 2020 Petit Futé Australia guide:EDITORIAL PART: Writing the 2020 guide's listings and recommendations for the Australia destination.- Research and verification of editorial information to include in the guide, creation of maps.ADVERTISING PART: The Petit Futé guide is partly funded by advertising insertions.- Client Relations: Client follow-up for the realization of their advertising contract. Contract creation, signature follow-up, and liaison between the Australian client and the Paris headquarters. Payment follow-up.- Advertising Creation: Client support and advice in creating their advertisement and liaison with the Paris creative studio if the client did not create the advertisement themselves.- Sales Work: Prospecting for new clients for advertising sales in the guide.I completed this internship as part of my Master 1 in Digital and Multimedia Project Design.
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Education
- MBA Digital Marketing & BusinessEFAP Paris2020Rédaction d'une thèse professionnelle sur le sujet de la réinvention du tourisme de luxe au 21ème siècle pour le rendre plus durable, authentique et personnalisé. Le MBA Digital Marketing & Business est un des masters spécialisés de l'EFAP Paris, la plus vieille école de communication de France, fondée en 1961. Ce MBA Digital Marketing & Business développe mes connaissances et compétences en : - Transformation digitale de l'économie - Digital marketing & Communication - Management de projet digital (Web, mobile, internet des objets) - Individu média (community management et E-réputation) - E-Business - Data World - Personal branding Ce MBA DMB est classé numéro 2 pour la seconde année consécutive au classement Eduniversal des meilleurs masters et MBA e-business. Dirigé par Vincent Montet, cette formation est en partenariat avec le HUB Institute, premier think tank digital en France.
- Master 1 Digital and Multimedia Project DesignUniversité Bordeaux Montaigne2019Le master Conception de Projets Numériques et Multimédias s'inscrit dans le parcours "Humanités Numériques" et il forme aux métiers du numérique. Il permet de créer des projets numériques comme des sites web, des reportages vidéos, des oeuvres transmédia ou encore des jeux vidéos. Les enseignements de cette année de master 1 sont : - Cours de graphisme (Illustrator, Photoshop). - Gestion de projet (manager et travailler en équipe, notamment sur la conception du site web de l'ISIC). - Cours de codage et compréhension du fonctionnement général des applications et plateformes web. - Cours d'écriture et conception (savoir écrire pour le web, concevoir des vidéos, concevoir une oeuvre transmédia, concevoir un jeu vidéo). - Conférences sur l'actualité du numérique (intelligence artificielle, cybersécurité, journalisme,..). Ce master fait parti de l'ISIC, l'Institut des Sciences de l'Information et de la Communication de l'université Bordeaux Montaigne.