Freelancer profile translated to English.

Description

⭐ Senior Consultant E-CRM & Conversational Marketing | Expert WhatsApp Business, RCS & Automation

Are your email campaigns oversaturating and your customer base's attention saturated?

As a specialist in retention, engagement, and loyalty, I help companies transform their customer relationships.

My strength?Combining over 10 years of experience in CRM strategy and marketing automation with the deployment of new conversational channels, like WhatsApp and RCS.

My goal?To humanize digital marketing to boost loyalty and maximize the lifetime value of your customer database, without ever being intrusive.

🛠 MY EXPERTISE

*** CRM Strategy & Audit**: Analysis of existing systems, data mapping, definition of omnichannel contact plans (Email, SMS, RCS, WhatsApp), tool selection assistance (CRM/Marketing Automation/WhatsApp BSP platforms), redesign, and migration.

*** Conversational Marketing (WhatsApp / RCS)**: Scoping and roadmap definition, customer experience design (use cases and quick wins, chat flows, tone), opt-in collection, WhatsApp App and API, Click-to-WhatsApp campaigns, WhatsApp BSP selection assistance, commercial pressure management, and cost control (Meta).

*** Automation & Campaigns**: Complex funnel scripting (Welcome pack, abandoned cart, post-purchase triggers, reactivation, anti-churn), personalized mass campaign management.

*** Data & Performance**: Data flow management to enrich and qualify your customer data, KPI tracking (deliverability, conversion, customer satisfaction) focused on business performance.

📋 MY METHODOLOGY

To guarantee the success and adoption of your CRM and conversational campaigns, I will guide you through 3 phases:

1. Needs Scoping & Audit

2. Design & Deployment

3. Monitoring & Performance

📩 Let's discuss your project! Contact me to talk about your business challenges and audit your opportunities.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Freelance
Senior Consultant E-CRM & Conversational Marketing
June 2024 - Today (2 years)
Paris, France
Through a 360° approach, I orchestrate your channels (Email, SMS, RCS, WhatsApp) throughout the customer lifecycle to boost engagement and maximize the lifetime value of your database.
WhatsApp Business Email Marketing Marketing Automation Customer Loyalty/ Retention Database Management
COPYTOP
Digital Marketing Manager
E-COMMERCE
November 2017 - January 2024 (6 years and 2 months)
Paris, France
🎯 Responsible for the marketing strategy (customer, digital, and web-to-store), with the objectives of acquiring new leads for the website and sales teams, as well as retaining our customer base.

- Responsible for the traffic and lead acquisition strategy (SEA, SEO, Affiliation, Web-to-store…)
- Website referencing and optimization (A/B testing, local pages, product pages, landing pages…) to improve navigation paths and increase conversion rates
- Definition, implementation, and development of an e-CRM strategy (emailings, newsletters, forms) for acquisition and loyalty
- Database segmentation, qualification, and optimization
- Responsible for the Web-to-store / store-to-web strategy
- Visibility and e-reputation strategy for 50 points of sale
- Content marketing plan management
- Planning and launch of a Social Selling strategy, primarily on LinkedIn and Instagram
- Management of acquisition campaign budgets and performance, objective tracking, presentation of results and action plans to management
- Management of a team of 2 or more people
eCRM Web Marketing Strategy Local Referencing SEA SEO
Octelio Conseil
E-CRM Project Manager
DIGITAL AND IT
April 2015 - October 2017 (2 years and 6 months)
Île-de-France, France
E-CRM Projects
- Management of e-CRM programs, database animation, participation in the loyalty plan
- Implementation of email campaigns, coordination of the various stages of template and campaign design, targeting, and scheduling
- Management of relational programs, creation of personalized messages and automated scenarios, definition of behavioral and declarative targeting
- Database administration, segmentation, and qualification
- Results analysis, deliverability optimization, reporting production

SEA Strategy
- Management of Google Ads accounts, definition and deployment of SEA strategy, continuous optimizations (account structure, keywords, bids, ads, audiences, targeting, ...), A/B testing
- Daily performance monitoring, KPI optimization with an ROI focus, reporting production, technological watch

Acquisition Campaigns
- Implementation of multi-channel traffic/customer acquisition campaigns (Adwords, emailings, affiliation, partnerships, social networks, ...)
- Management of digital content creation (microsites, communication materials, ...)
- Campaign monitoring, results analysis, KPI optimization
Emailing Marketing Automation Google AdWords SEO Writing Database