Freelancer profile translated to English.
Back to original languageAbout Sarah
With over 12 years of experience in Google Ads and eCommerce, including a role at Google as a Shopping Specialist, I help brands strategically maximize their performance across Search, Shopping, and Performance Max campaigns. I combine in-depth technical expertise with strategic understanding to sustainably improve ROAS and make growth scalable.
I work analytically, enjoy solving complex challenges, and optimize campaigns so that results are not only visible but also measurable.
My core services include:
- **Google Ads Management**: Account setup, campaign optimization, and Performance Max strategies
- **Shopping Expertise**: Advanced Google Shopping management, feed optimization, and troubleshooting in Merchant Center
- **Audit & Consulting**: Comprehensive account and feed audits, PPC strategy sessions, and tailored growth consulting
- **Reporting & Optimization**: Ongoing performance tracking, data-driven reports, and continuous optimization for sustainable results improvement
German
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Self EmployedGoogle Ads & Shopping SpecialistE-COMMERCEFebruary 2021 - Today (5 years and 6 months)Mayo, Co. Mayo, IrelandManaging a diverse portfolio of Google Search, Shopping, and Performance Max accounts, I set up and optimize campaigns aligned with client goals and industry best practices. My work includes full account setup, ongoing campaign optimization, and advanced Shopping management, including feed optimization and Merchant Center troubleshooting.I monitor performance closely, analyze data, and resolve issues proactively to keep campaigns running efficiently. I also conduct account and feed audits, lead PPC strategy sessions, and provide tailored growth consulting. Through clear, data-driven reporting, I turn insights into continuous optimizations that drive measurable, scalable results.
- GoogleRegional Product Specialist - CSSE-COMMERCESeptember 2017 - January 2021 (3 years and 4 months)Dublin, Ireland• ● Managed a diverse portfolio of Comparison Shopping Services (CSS) across EEA & CH.• ● Leading as strategic partner to CSS to tackle daily issues, coaching teams, sharing insights on best practices and support with shopping policy procedures.• ● Sharing Shopping expertise with wider teams and CSS & performing & presenting feed audits to CSS.
- GoogleGoogle Shopping Specialist, DACHRETAIL (SMALL BUSINESS)August 2016 - September 2017 (1 year and 1 month)Dublin, Ireland• ● Managed a portfolio of large retail clients advising on Shopping campaign strategy according to best practices & based on client goals for DACH market.• ● Helped selected merchants grow their ROI and investment in Shopping Ads through product expertise and optimization recommendations.
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Education
- Bachelor's Degree BADublin Business School2014Bachelor's Degree BA
- Bachelor of Arts (B.A.)University of Applied Sciences2014Bachelor of Arts (B.A.)
Categories
- Other