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Sarah SchroederSS

Sarah Schroeder

Art Direction with a focus on Brand Design & Packaging

€720/day
Trier, DE
8-15 years

Average response time: A few days

Freelancer profile translated to English.
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About Sarah

Hi, I'm Sarah and my heart beats for good design.

I've been working in the design industry for over 14 years, the last 9 of which as a freelancer with Mindt® Studio. Our claim:We Create Brands That Transcend the Ordinary.

My focus is onBrand Design– for me, the foundation of any visual identity. I always consider print, packaging, and web design in direct interplay to create holistic brand experiences.

Many of my clients come from theLifestyle, Fashion, Health, and Well-Beingsectors – you could say we are theOG Mindfulness Design Studio**. But regardless of the industry, mutual appreciation and trust are most important to me. My secret? **Aesthetic Sensitivity– with strategy and intuition, we'll find the visual language together that makes your brand unmistakable.

My Style:

🔮 Clear
🔮 Confident
🔮 Soulful

You value...

🪩 Deeper meaning behind good design
🪩 Love for detail & Soul
🪩 Honest exchange
🪩 Novelty & Authenticity
🪩 Fairness & Sustainability

Do you dare...

🐚 To do things differently?

# Then let's talk – I look forward to your inquiry!
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Trier (up to 30km), Saarbrücken (up to 30km), Stadt Luxemburg (up to 30km)

Experience

  • The Designers’ Well-Being Hub
    Founder
    November 2020 - Today (5 years and 7 months)
    https://www.patreon.com/MindtDesignStudio

    Well-Being for Designers

    The Designers’ Well-Being Hub is a virtual community at the intersection of business and well-being for creative professionals. The hub offers designers and creatives a space for exchange, resource sharing, and learning to build a sustainable career – without neglecting mental and physical health.
  • Mindt® Studio
    Founder & Creative Director
    April 2017 - Today (9 years and 2 months)
    https://mindt.studio

    I lead **Mindt® Studio**, a multidisciplinary creative studio focused on branding for ethical lifestyle, wellness, and health brands. As founder and creative director, I am responsible for all aspects of the studio – from brand strategy and design implementation to client management. Our goal is to create meaningful and sustainable brand presences that align with our clients' values and vision.

    Services:

    ● Brand Strategy & Creative Direction
    We develop well-thought-out brand strategies and creative concepts that communicate each brand's story clearly and authentically.

    Design & Implementation
    We design and deliver visual assets, including brand identity systems, print materials, websites, packaging, and marketing materials.

    The studio operates remotely and serves clients worldwide. We are currently based in Germany.

    Clients (Selection):

    Korasani, OH OH OM Ethical Sportswear, Michaela Aue, bárur therapy, Birth Studios, Goldoct Real Estate, Studio Veda Leipzig, and many more.

    Client Testimonials:

    »My expectations were far exceeded. The stars were aligned!«
    »You are a master of your craft. I am in love. Thank you, you are a magician.«
    »I find what you do incredibly great, your aesthetic sense aligns 100% with mine, or rather, your expression brings an incredible amount of aesthetics and sensitivity.«
    »Your ideas are conceptually incredibly strong! Exactly what I was looking for.«
    »Sarah not only created a beautiful, timeless, cool new branding for me. Through her smart work, she deepened my understanding of my label.«
    »Sarah's design finally motivated me to truly be my brand.«
    »Highly professional!!!«
    »I am super happy that you have penetrated my brand so well. Thank you – also for the love and the details.«
    »I felt supported at every step.«
  • Apartment102
    Co-Founder
    January 2016 - December 2020 (4 years and 11 months)
    Leipzig, Germany
    Co-founder of **Apartment102**, a local space for creativity, art, and yoga. We hosted exhibitions, workshops, community gatherings, and well-being events, establishing our team as an integral part of the Leipzig design scene.

    ● Creative Collaborations
    Collaborated with Pierre von Helden on cultural graphic design projects for musicians, restaurants, and the BAUHAUS Dessau, including poster series, album covers, promotional materials, and branding.

Recommendations

Alexander SchwarzAS
Immanuel JonschkerIJ
Alexander Schwarz and 1 other person have recommended Sarah

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Education

  • Bachelor of Arts
    Hochschule der Medien Stuttgart
    2011
    Bachelor of Arts (BA), Informationsdesign
  • Visual Communication
    Dún Laoghaire Institute of Art, Design and Technology
    2011
    Visual Communication

Skill set

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