About Sarah
French
Native or bilingual
German
Conversational
Experience
- Strat&LignesContent and Social Media Manager | GhostwriterApril 2021 - Today (5 years and 2 months)Strasbourg, FranceI manage all B2B companies' content to attract, retain, and convert their prospects.▪️SEO and GEO Strategy: content audits, architecture redesign, SEO web writing, backlink strategy… to rank well in search engines and AI.▪️Social Media Management: strategy definition, post writing, visual creation, and publication.▪️LinkedIn Ghostwriting: I write posts for leaders and teams.
- AtryaMarketing and Communications OfficerCIVIL ENGINEERINGOctober 2011 - December 2020 (9 years and 2 months)Strasbourg, France▪️Marketing management for 4 carpentry brands distributed across 3 sales channels (retailers - construction sites - DIY stores);▪️Communications: writing internal and external newsletters (print and web);▪️Event management: organization, management, and follow-up of trade shows, seminars, and client events;▪️Creation of technical documentation and management of exhibition structures.
- UEMMarketing Actions OfficerENERGY AND UTILITIESJuly 2010 - January 2011 (6 months)Metz, FranceI marketed various offers in the electricity sector.▪️Product management: market research, sales monitoring, competitive intelligence, partnership development, recommendations▪️Communication plan: website management, creation of sales support materials (brochures, catalogs, flyers…)
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Education
- Master's in Marketing EngineeringIAE Grenoble2005Stratégie Marketing, marketing produit, marketing opérationnel, communication, négociation commerciale…
- Master's in Information and CommunicationUniversity of Metz2004Information, communication, vidéo, print, web, journalisme, médias…