Freelancer profile translated to English.
Back to original languageAbout Sarah
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Art Director & Senior Graphic Designer – +10 years of experience in fashion, beauty, and luxury.I support brands in creating powerful and consistent visual concepts.
✅ Conception & direction of 360° campaigns (print, digital, social, events)
✅ Visual identity & branding: redesign, positioning, and graphic storytelling
✅ Packaging design & impactful marketing materials
✅ Photo & video production: management of shootings, coordination of creative teams
✅ Innovative digital content adapted for social networks
✅ End-to-end project management with method, creativity, and high standards
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Select World (Creative Agency @WellaCompany),Art DirectorFASHION AND COSMETICSJanuary 2019 - January 2022 (3 years)Geneva, Switzerland• Mentored and coached junior graphic designers to enhance productivity.• Oversaw creative projects involving external agencies, online/offline assets, research, key visuals, and photo shoots.• Collaborated with project managers to efficiently distribute toolkits for professional beauty brands.• Presented policies/strategies to customers, ensuring satisfaction.• Cultivated strong customer relationships, resulting in three consecutive years of closed deals.• Managed complex creative projects for premium brands, ensuring a cohesive visual and narrative identity across all channels.
- Simon Ourian M.D.Global Art DirectorFASHION AND COSMETICSJanuary 2023 - October 2025 (2 years and 9 months)Zürich, Switzerland• Developed and led the brand's full visual identity, from concept to execution, across packaging, campaigns, and digital presence.• Managed internal and external teams (graphic designers, freelancers, photographers) to ensure a cohesive luxury brand image.• Directed photoshoots and produced high-end visual assets, shaping the brand's new DNA.
- FREELANCEArt Direction / DesignerLUXURY GOODSJanuary 2022 - Today (4 years and 7 months)Genève, Switzerland• 360° art direction: concept and execution of global campaigns (print, digital, social, events).• Visual identity creation and brand redesigns for companies and entrepreneurs.• Development of creative concepts tailored to luxury, beauty, and fashion markets.• Packaging design, marketing assets, and editorial materials.• Production and coordination of photo and video shoots with creative teams and freelancers.• Project management using agile methodologies, from client brief to final delivery.• Brand storytelling and content strategy through impactful visual communication.• Consulting on brand image consistency across all touchpoints.
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Education
- Motion Design (After Effects & Premiere Pro) CertificateCAD School Geneva2022Motion Design (After Effects & Premiere Pro) Certificat
- UX / UI Design & Wordpress CertificateUX / UI Design & Wordpress Certificat