Freelancer profile translated to English.
Back to original languageAbout Sarah
Hello !
Are you looking for a seasoned and versatile digital project management professional to strengthen your team? With over 14 years of experience as a freelance Digital Project Manager, I am currently seeking new professional challenges.
My varied background includes assignments in sectors as diverse as automotive (Nissan & Renault) and luxury (L'Oréal Luxe, LVMH holding and Maisons). During my most recent assignments, I had the opportunity to manage the e-commerce sites and CRM of major luxury brands.
Before that, my project management expertise was honed within agencies, where I led initiatives as varied as launching new brands, implementing innovative digital communication strategies, producing video campaigns, and setting up a Marketing Automation platform (CRM).
I was also in charge of the Yves Saint Laurent Beauté, Lancôme, and Fresh e-commerce sites, orchestrating activations related to key launches, and previously contributed to the launch of an E-retail monitoring tool at LVMH.
Furthermore, I had the opportunity to manage Brand Content for prestigious accounts.
Multi-project management is my forte, encompassing diverse areas such as digital transformation, e-commerce, CRM, Brand Content, E-Wholesale, 3D production, banner creation, and website development.
With my experience both in agencies and client-side, I am able to quickly understand various client issues (creative, functional, technical...) and manage new projects autonomously and proactively.
If you are looking for a dynamic and experienced collaborator to strengthen your teams, I would be delighted to discuss this further with you. Please do not hesitate to contact me to discuss how I can contribute to the success of your projects.
Sarah
Spanish
Basic
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- Make Up For Ever
On Malt
Digital Ecommerce Project manager/Webastering/QAE-COMMERCEApril 2024 - Today (2 years and 1 month)Levallois-Perret, FranceWithin the Make Up For Ever team, I work on several areas simultaneously.Project Management:- Lead of the Europe Market Co-Management meetings with the Beauty Tech teams on run bugs.- Lead of the Make Up For Ever Academy site migration project to SFCC.- Support on the Revamp project (new Artistic Direction) of the Make Up For Ever e-commerce site.SFCC Webmastering:- 100% contribution on catalog sites: Product Page/ Homepage/ Landing Page etc.- Creation of new landing pages: Brand Space/ Offer Page etc...- Support for EU/US/JP markets on complex or recurring contributions.- Update of Snaps content- Creation of master Product Pages on the default- Content upgrade- Support on documentation for adoption: Confluence, playbookTesting and validation of new features:- Creation of test scenarios for market UATs- Organization of tests for new features or bug fixes with the markets- Creation of JIRA tickets and reporting of anomalies - Fresh beautyEcommerce & CRM managerFASHION AND COSMETICSOctober 2023 - March 2024 (5 months)Paris, FranceFor Fresh, a LVMH group brandEcommerce•Define the commercial animation roadmap and content strategy.•Determine the budget and objectives.•Coordinate the launch of new products in the online catalog.•Implement effective merchandising strategies to highlight key products.•Manage the online publication of product information (descriptions, images, prices, stocks, etc.).•Plan and execute promotional campaigns or partnerships to optimize sales.•Collaborate with cross-functional teams to implement marketing strategies.•Monitor and analyze promotion performance and adjust as needed.•Implement and optimize SEO strategies to improve search engine rankings.•Utilize tools to analyze and improve website performance and user experience.•Focus on improving the customer journey and overall customer experience on the site.•Collaborate with the sales and operations team to ensure sufficient stock levels for upcoming operations.•Generate reports on key performance indicators (KPIs) and make data-driven decisions to achieve objectives.•Communicate effectively with different teams to ensure a consistent approach to E-commerce operations.CRM•Develop and manage customer and prospect loyalty strategies (trigger emails, automation).•Develop and implement a comprehensive CRM strategy aligned with overall company objectives.•Plan and execute targeted marketing campaigns.•Develop and manage communication strategies across various channels (emails, social media, etc.).•Collaborate with agencies to launch marketing campaigns across various channels (social media, affiliates, Paid Search).
- L'Oréal-Prestige & Collections InternationalInternational E-business Project ManagerFASHION AND COSMETICSSeptember 2022 - February 2023 (5 months)Levallois-Perret, FranceSupport the D2C team in developing and providing consumers with the best purchasing experience on Lancôme's international sites.•Assist zones & markets in the implementation and promotion of online & offline services.•Monitor the design, development & launch of new features on the sites.•Manage, prioritize, and monitor the fixing of technical/functional bugs.•Ensure rigorous monitoring in the development and implementation of the improvement and debugging scope (compliance with specifications, deadlines, and quality of deliverables…).•Conduct regular benchmarking of competitor e-commerce sites to identify best practices.
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Education
- Baccalauréat – Economique et socialLycée Auguste Blanqui2007
- University Diploma in Technology - Commercial TechniquesIUT Paris 13 – La Plaine St-Denis2009