Freelancer profile translated to English.
Back to original languageAbout Sarah
🛠️ Tools & Technologies
Salesforce Marketing Next I SFMC | Adobe Campaign | Pardot | Dynamics 365 Customer Insights | Marketo | HubSpot
Digital and strategic marketing consultant with 14 years of experience, I help companies implement high-performing digital strategies focused on acquisition and conversion.
I have collaborated with international groups on complex projects for implementing marketing platforms and multi-channel campaign automation.
My goal: optimize marketing efficiency, generate qualified leads, and activate the right levers to support growth.
Clients appreciate my creative and structured approach, as well as my ability to perform effectively in demanding environments. They highlight my reliability, my collaborative spirit, and the value I bring to their digital campaigns.
🔥 Areas of Expertise
• Marketing Strategy
• Marketing Automation & Lead Nurturing
• Inbound Marketing & Lead Generation
• Acquisition, Loyalty & Lead Management Strategies
• ABM & Lead Scoring
• Conversion, Tracking & Growth Hacking
• Content strategy and journey optimization
đź’ˇ Types of projects I handle
• Implementation or optimization of a marketing automation tool
• Building lead management and scoring programs
• Structuring inbound marketing and content strategies
• Campaign audits and recommendations to boost performance
• Creation of workflows and multi-channel campaigns
• Conversion funnel optimization
• Reporting, dashboards, and performance steering
🎯 Do you want to professionalize your marketing strategy, automate your campaigns, or boost your acquisition?
Let's discuss your project → I would be delighted to assist you.
Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Bordeaux (up to 100km), Lyon (up to 100km), Grenoble (up to 100km), Lille (up to 100km)
Experience
- Organon
On Malt
Campaign Manager SFMCPHARMACEUTICALS INDUSTRYJanuary 2025 - July 2025 (7 months)Paris, FranceCampaign Management- Design and implement automated marketing campaigns using Salesforce Marketing Cloud
- Create campaign workflows and manage associated technical developments
- Ensure the quality and successful delivery of campaigns (email, SMS, push notifications)
- Analyze and optimize campaign performance based on defined KPIs and propose improvements
Website Management- Responsible for deploying content on consumer websites according to the directives of the Policy & Communication Director and for publication on professional sites according to the directives of the Cluster site marketing managers (professional and consumer)
- Ensure the overall consistency of the content for each product in line with marketing strategies and tactics
- Collaborate with regional and global teams to optimize and improve user experience and best practices
Project Management- Ensure the local deployment of digital solutions proposed by Global teams
- Monitor digital technology and customer engagement for Organon Mid-Europe and promote it to Cluster teams
- Collaborate with Cluster and Global teams (marketing, sales, Dev/IT) to deploy identified innovations
Other Responsibilities- Responsible for the opt-in management and collection strategy for the entire Cluster
- Responsible for the proper interface between marketing automation platforms and tools to leverage generated data
- Integration of content on Promomat Activator
- Guarantee, with marketing teams, compliance with rules (Medical Review, PV, Regulatory, Data Privacy) and Global guidelines
- Support Sales teams in the use of solutions and in the execution of digital tactics specific to delegates/KAMs
- Integration of Approved Emails and E-Detail Aid and implementation in distribution tools
- TotalEnergies Global IT Services (TGITS)Project Manager: Adobe Campaign ImplementationENERGY AND UTILITIESJuly 2024 - October 2024 (4 months)Paris, France
- Led cross-functional project coordination, ensuring alignment between suppliers, software vendors, and integrators.
- Built and managed the global marketing project plan across multiple branches and subsidiaries, ensuring timely delivery and proactive issue resolution.
- Facilitated regular status updates with subsidiaries to identify and escalate blockers.
- Defined project governance and steered key meetings (PPMC, Kick-off, COPIL, COMOP, Flash updates) across all project phases: scoping, implementation, testing, deployment, migration.
- Oversaw vendor deliverables (TGITS, TMA, editors), ensuring adherence to timelines, budgets, and quality standards.
- Coordinated with solution architects to guarantee a coherent, scalable, and integrated technical architecture.
- Managed project budgets, monitored variances, and escalated risks as needed.
- Supervised developments to ensure technical consistency and product stability.
- Delivered a fully operational marketing platform enabling internal users to easily create segmentations, launch campaigns, and manage customer data.
- Established a streamlined customer database process to enhance data quality and usability.
- Ensured ongoing product evolution and operational maintenance to support long-term business needs.
- Air Liquide IT BIS EuropeDigital Marketing Consultant: Lead ManagementENERGY AND UTILITIESJune 2023 - Today (3 years and 2 months)Paris, France
- Managed marketing automation tool migration projects.
- Supported business units in expressing their needs in Marketing Automation and formalizing associated use cases in a format usable by the technical team.
- Populated a backlog with use cases and campaign schemas.
- Automated customer journeys.
- Trained and supported users in the use of the marketing automation tool.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBA in Communication, Media and Event ManagementMBA ESG Paris2011
- Master II in Marketing Intelligence and Strategic WatchHEC2008
Certifications
- Marketing Cloud Account Engagement Specialist (Pardot)Salesforce