Freelancer profile translated to English.

Description

+10 years of experience in B2B marketing, mainly in fintech and SaaS environments.

I act as a part-time CMO or consultant to structure your marketing and strengthen your market presence, without the need for full-time hiring.

Your brand lacks visibility. Your sales teams don't have the tools and content to convince. You need someone who can structure, prioritize, and drive initiatives independently.

This is where I come in.

My Approach

I start by understanding your positioning, your target audience, and your business priorities.

Objective: to build a coherent, actionable marketing plan aligned with your sales teams.

No theoretical strategies. Concrete, prioritized, results-oriented actions.

What I Implement

Strategy and Positioning: marketing audit, action plan, key messages, marketing/sales alignment
B2B Events and Field Marketing: trade shows, summits, webinars, thought leadership programs, end-to-end management
Content and Communication: editorial line, newsletters, LinkedIn, customer case studies, strategic speaking engagements, sales collateral
Partnerships and Ecosystem: co-marketing, institutional relations, partner network management
Steering: roadmap, KPIs, coordination of internal teams and service providers

Some Concrete Results

Organized a Summit bringing together 100 executives (CFO/CEO) with a complete editorial program
Deployed 5 stands at major trade shows and 4 annual webinars generating leads at iBanFirst
Managed relations with France Digitale, France Fintech, and Bpifrance to strengthen ecosystem ties
Led the French marketing strategy across the entire mix: brand, content, events, partnerships

Available 1 to 4 days per week.

📞 20 minutes are enough to see if I can help you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km)

iBanFirst (Fintech)
FIELD MARKETING MANAGER
December 2022 - April 2026 (3 years and 4 months)
- Marketing Strategy and Brand Positioning: development and implementation of the marketing strategy in collaboration with the sales team (awareness, acquisition to retention)
- Event Management & Thought Leadership: design and deployment of high-visibility B2B event programs including 5 stands at major trade shows, organization of a Summit bringing together 100 executives (CFO/CEO) with a complete editorial program, launch of 4 annual webinars generating qualified leads
- Ecosystem Relations & Strategic Partnerships: management of relations with France Digitale, France Fintech, and Bpifrance to enhance brand awareness and integration within its ecosystem
- Editorial Strategy and Content Marketing: management of a structured editorial line: daily and monthly newsletter, optimization of content by segment in collaboration with the content team, dissemination of strategic communications
- Digital Communication: LinkedIn management, production of customer testimonials and showcasing use cases to strengthen credibility and engagement
- Internal Communication & Team Alignment: structuring and dissemination of strategic messages to internal teams, marketing and sales coordination to ensure consistency of communications, support for sales teams on messaging and strategic highlights
- Awareness Campaigns: deployment of impactful offline actions (client gift campaigns, premium relationship programs) and consideration of brand activation automation
- Budget Management and KPI Analysis to Maximize ROI
- Management: apprenticeship
Content Marketing Event Management Marketing Strategy Social Media Partnerships
Vizzit et Green-Acres (Immobilier)
GROWTH MARKETING MANAGER
March 2019 - December 2022 (3 years and 9 months)
For web and mobile applications (Android and iOS)
- B2B Growth Hacking: building prospect databases of real estate agencies, defining and monitoring KPIs, defining the AARRR funnel and email automation rules, A/B tests and analysis of results to maximize conversion rates.
Our conversion rate for testing our service increased from 0% to 6%
- B2C Traffic Manager: SEA acquisition (Google ads, Bing Ads, Apple ads, Facebook ads): +1500 users/month at launch for less than one euro.
I managed a monthly SEA budget of €84K with an ROI-focused approach
- Sales Marketing: automation of sales team tasks (emails, call campaigns), creation of communication materials
- Brand & Public Relations Strategic Partnerships: prospecting and establishing partnerships to strengthen our impact
- Content Project Manager: writing automated emails for B2C and B2B + mobile push + managing a freelancer
- Management: intern and freelancer
- Event Management: Participation in the real estate fair once a year
DreamQuark (Fintech IA- SaaS)
MARKETING EXECUTIVE
September 2018 - December 2018 (3 months)
- Webmarketing: website and SEO management. Creation of templates, marketing presentations for sales teams, and use cases
- Communication: writing press releases and managing distribution (Meltwater), social media management (LinkedIn and Twitter)
- Writing applications for awards on behalf of DreamQuark
- Marketing reporting