Sarah Partouche

Sarah supports scale-ups and high-growth companies in structuring their social media and social ads strategy, combining brand and performance.

With 9 years of experience in digital marketing and social media, she works on defining editorial positioning as well as designing and iterating conversion-oriented creatives.

She has managed the launch of dozens of products in 5 different markets (FR, IT, ES, DE, CH), with in-depth work on creative strategy and local adaptation of messages.

On several projects, her creative optimizations have led to a 3x reduction in CPL.

👉 Social media strategy (brand & performance social media strategist)

👉 Definition of editorial pillars, positioning, and messaging

👉 Social media content production

(design of angles, hooks, and scripts (UGC, founder-led, ads))

👉 Structuring creative testing frameworks

👉 Ad creative strategist (paid performance optimization - CPC, CPL, CAC, Payback)

👉 Close collaboration with growth and media buyers teams

Accustomed to multi-market environments, Sarah adapts multi-country growth strategies to the cultural and business specificities of each country, combining an analytical approach with a deep understanding of audiences.

Clients appreciate her ability to structure high-performing creative systems, her strategic vision, and her pragmatic, results-oriented approach.

creative strategist / creative ads / social media strategist / multi-country growth strategy / paid creative strategist / social media content creation