Sarah N.

Development & sustainability of Amazon business

-> Monitoring and reporting of Amazon Advertising campaigns (SP-SB-DSP)

ROAS evolution from 1.4 to 2

Maintaining target TACOS <30%

-> Catalog management (product performance analysis) + brand store

Development of Rue Paradis Bijoux content:

CRM - planning of newsletter editorial, content coordination

Project management, website launch on WooCommerce & Shopify

Coordination of social networks (Instagram, Pinterest)

Implementation of influencer partnerships, co-branding

+390% growth in IG follower base

Management of Google Ads, Facebook Ads media campaigns

-> Awareness and consideration objective

• Management and optimization of the BoConcept France website content • Monitoring and reporting of e-commerce performance • Implementation and monitoring of acquisition campaigns in line with the retail calendar on the following channels: - Search -> +290% website traffic - Programmatic Display - Google Local Ads - Facebook Ads -> 80% of media investment focused on digital -> -15% website traffic for -50% investment • Weekly monitoring and reporting of campaigns with the agency -> CTR -> CPC -> Costs -> Website visits -> Store visits • Management of e-reputation and brand awareness + management of Google My Business accounts • Management of e-CRM, emailing campaigns via Salesforce (prospecting / loyalty) -> +7% subscribers -> 39% open rate • Advice to franchisees in their "drive-to-store" marketing actions • Implementation of local digital plans adapted to the needs and budgets of franchisees • Analysis and reporting of results (ROI / KPIs) at national, Parisian, and local levels • Implementation of the social calendar + community management -> +20.1% Instagram • Coordination of photo shoots (Meero partnership)

• Budgeting of PHYTO UK operations

• P&L monitoring + Overview

+ 50.71% revenue VS N-1

+ 58% orders VS N-1

• Webmastering of the Phyto Haircare website

- UX: menu adaptation

- SEO -> content optimization - page naming + images and page description

• Design and deployment of the PHYTO UK strategy

• Design of the social media strategy

• Creation of communication books

• Partnership with beauty boxes: TreasureTress (Coarse, curly, relaxed hair)

+ 20% Instagram Followers, +174% engagement VS N-1

+ 15% Facebook Followers, +800% engagement VS N-1

• Benchmarking of beauty, fashion trends, etc.

• Creation and monitoring of SEO, SEA, and Facebook Ads acquisition campaigns

• Customer service: advice, dispute management